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Published byMadeleine Richardson Modified over 9 years ago
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Geo-Coupons A case for “Code In The Air” Lenin Ravindranath
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Targeted Ads
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Targeted Ads and Coupons Medium of delivery – Printed coupons – Internet Identifying potential targets – Shoppers – Users visiting websites – Based on browsing behavior
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Geo-Coupons Deliver coupons to mobile phones Location based
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Geo-Coupons Based on “geo-shopping” behavior
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Scenario $265.61
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Scenario $265.61 $434.12
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Geo-Shopping Behavior Best Buy $121.61 Star Market $87.10 Target $31.20 Sasso $49.99 Macys $434.12
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Finding Geo-Shopping Behavior Extract shop address from transaction details
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Finding Geo-Shopping Behavior Geo Coupons Google Map API Best Buy, Cambridge Poll, Location $265.61 Best Buy
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Geo-Coupons Deliver ads and coupons to mobile phone Based on “geo-shopping” behavior Location based
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Geo-Coupons as a service Geo Coupons Geo-Shopping Database
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Platform Geo Coupons CODE IN THE AIR CODE IN THE AIR
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Location based … Ads Coupons News Profiles Reminders Monitoring Survey Social Network People Near Me Twitter Classified Reviews Recommendations
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Location based ads Starbucks Nearby
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Code in the air action:silent
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Code in the air “Buy Milk in grocery!” action:vibrate
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Location based … Ads Coupons News Profiles Reminders Monitoring Survey Social Network People Near Me Twitter Classified Reviews Recommendations
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Code in the air http://codeintheair.appspot.com
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Code in the air
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Coupons iconsrc: title:Circuit City discounts text:40% discount on everything imgsrc: locate:lat,lng
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Architecture Web apps Code in the Air Server Geo-Coupons Geo-Classified Location, Query Post (code) Feedback Cross Platform Code in the Air Client
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Challenges Permissions Sandboxing Privacy
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Backup
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Code in the air
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Post-its in the air
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