1. PROPOSAL

2. Company Profile Private Firm founded 2006 by Jack Dorsey Based out of San Francisco Employees: 74 Industry: Mobile Social Network Service www.twitter.com Raised $57 million from venture capitalists Revenue Q3 2009 $400,000 Revenue Q4 2009 (Projected) $4,000,000

3. What? Free Website “SMS of the Internet” (Short Message Service) connecting you instantly Social Networking Build Contacts Exchange of links, quick frequent answers to one question. “What are you doing?” MicroBlogging 140 Characters

4. Definitions Followers Tweets Following RT (Retweet) @Username DM (Direct Message) Hashtag (#) Tweetup Shortened URL’s Trending Topics

6. How? Revolves around “Followers” & “Following” “Tweets” appear in reverse, chronological order on your main twitter page You choose who you are following When you are followed: 3 Options Do Nothing Reciprocate the “follow” Block them Search Engine for Threads (Trending Topics)

7. Business Uses Business Branding (Campaigns) Nurture Relationships Casually Share Information Survey Opinion Gather Real-time Market intelligence and feedback Express emotional experience (Positive or Negative) shrinking that discord Event/Product Promotion Public Relations Customer Service Tracking of FEDEX, UPS, DHL Get/fill current jobs Real Metrics Positive Tweets vs. Negative Feedback/Interaction with followers Amount of Followers Questions answered Customer problems resolved Product Promotion Deal tracking with Sales Track traffic from Twitter to Website

8. Users? Percentages Majority are older users (30-50) Only 11% are 12-17 Private or Public Users Individual / Entities Noland Co. (62 Following; 47 followers) American Standard

9. Stats 75% of all Internet Users use Social Networking Sites Retention Rate for Twitter is 40% Twitter Users Projected 25 Million users 250,000+ New Users a month Monthly growth of 1,382%

10. Recap Free Service Gain Intimate Experience with Customers/Industry THE fastest growing Social Networking Site Useful if Savvy User “Noise” Pollution Iphone/Twitterberry Applications Exist If skeptical, give it a shot (2 weeks 5 mins. a day)