1. 1 The Essentials of Diversity and Inclusion Management Vonya P. Alleyne, PHR, MA Director, Human Resources November 17, 2010

2. 2 Session Objectives: Explain the similarities/differences between Diversity and Inclusion (D&I) Discuss the importance of defining an organization’s (D&I) brand for internal/external customers. Explore the relevance of partnering with groups that are aligned with an organization’s D&I initiatives. Identify ways to incorporate Social Media into D&I programs.

3. 3 What is Diversity? http://www.youtube.com/watch?v=b_pXPYvNe9E

4. 4 Diversity is…. the state or fact of being diverse; difference; unlikeness. variety; multiformity. a point of difference. Source: Dictionary.com

5. 5 Four Layers of Diversity Source: Cox Communications

6. 6 What is inclusion?

7. 7 Inclusion is… The active, intentional, and ongoing engagement with diversity—in people…and in communities (intellectual, social, cultural, geographical) with which individuals might connect… Source: Association of American Colleges and Universities (http://aacu.org/inclusive_excellence/index.cfm ) http://aacu.org/inclusive_excellence/index.cfm

8. 8 Is Diversity and Inclusion Management an oxymoron?

9. 9 “Diversity and inclusion exists when members of an organization act in a manner that recognizes and respects individual similarities and differences such that employees feel they and their work are valued and meaningfully contribute to the mission of the organization.” Source: http://www.strategydriven.com/2010/07/30/diversity-and-inclusion-what-is-diversity-and- inclusion/

10. 10 Why is D & I management essential to an organization’s long-term success? It drives employee engagement across all groups, regardless of race/ethnicity, gender, age, sexual orientation, disability and religion. Engagement fosters productivity and innovation, which are crucial to sustainability.

11. 11 What is the relationship between D&I branding and customer impact? Internal customers/Employees- Engagement Productivity Efficiency External Customers- Customer Satisfaction Customer Loyalty Business partnerships

12. 12 Multicultural buying power statistics Total annual buying power in the United States exceeded $10 trillion for the first time in 2007 and is projected to be $13 trillion by 2012. In 2008, the combined buying power (disposable income) of Asians, Blacks and American Indians was $1.5 trillion, a 227 percent increase over its 1990 level of $454 billion. In 2007, the buying power of Blacks and Latinos was $913 billion and $951 billion, respectively—larger than the entire economies of all but 13 countries in the world. Sources: Selig Center for Economic Growth at the University of Georgia.,

13. 13 Multicultural buying power statistics (cont’d) 40% of households with a disability would be extremely likely or very likely to switch brands to support a disability cause. 32% of non-disabled households would also be extremely likely or very likely to switch brands. About 78 percent of LGBT people and their friends and relatives would switch brands to companies that are known as being LGBT-friendly. Sources: U.S. Paralympic Games, Market Research, 1994; Witeck-Combs/Harris Interactive

14. 14 Diversity and Inclusion Demonstrate Direct Business Benefit – http://www.youtube.com/watch?v=E_pLj8Ee-h8 Testimonial from McKesson

15. 15 “Diversity powers our workforce and economy”. Source: Pacific Gas and Electric Company

16. 16 Why Partner with Affinity/Special Interest Organizations? Power in numbers Subject matter expertise Different perspectives Networking Funding, Sponsorships Local/National/Global recognition

17. 17 How can Social Media/Networking support D&I initiatives? Community Multi-generations Demographic differences Commonality/Common interests Example: GoRunEasy.com – Run by the shoe company Reebok, GoRunEasy is a site for runners to get together and discuss their runs and workouts, share photos and more. GoRunEasy.com Source:GoRunEasy.com

18. 18 How can Social Media/Networking support D&I initiatives? (cont’d) Creativity/Flexibility Example: AT&T on Facebook, YouTube and Twitter—with similar, but slightly different messaging Niche/Targeted Marketing Example: Run by MTV, Think.MTV.com, their Think social network is mainly about motivating their youth demographic to care about politics and knowing that their voices do count.Think.MTV.com Source: Think.MTV.comThink.MTV.com

19. 19 Diversity & Inclusion resources Diversity Central http://www.diversityhotwire.com/business/diversity_statistics.html http://www.diversityhotwire.com/business/diversity_statistics.html United States Census Bureau www.census.govwww.census.gov Federal Statistics www.fedstats.gov www.fedstats.gov Bureau of Labor Statistics http://stats.bls.gov http://stats.bls.gov Disability Statistics Center http://dsc.ucsf.edu/UCSF/spl.taf http://dsc.ucsf.edu/UCSF/spl.taf American Association of Retired Persons www.aarp.org www.aarp.org The U.S. Administration on Aging www.aoa.gov www.aoa.gov Small Business Administration www.sba.govwww.sba.gov Selig Center for Economic Growth www.selig.uga.eduwww.selig.uga.edu TargetMarketNews.com www.targetmarketnews.comwww.targetmarketnews.com CatalystWomen.org www.catalystwomen.orgwww.catalystwomen.org Society for Human Resources Management www.shrm.orgwww.shrm.org DiversityInc. www.diversityinc.com

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