1. COMMUNICATION
A process involving the sorting, selecting, and sharing of symbols to help a receiver elicit from his or her own mind a meaning similar to that in the mind of the sender.

2. Six Types of Human Communication
Intrapersonal
Interpersonal
Small Group
Public Speaking
Mass
Mediated
One person
Two people
Three to ?
One to many
One to one/group

3. Everything that occurs in a society
CULTURE
Everything that occurs in a society

4. Elite small group usually class based
Popular/Mass everyone
Media Literacy role of the consumer
EPS Merrill and Lowenstein

5. EPS Cycle Media progression cycle elitist—popular—specialized
3rd world vs USA

6. Mass Communication
A process whereby professional communicators use technological devices to share message over great distances to influence large audiences.

7. Noise
Source
Channel
Receiver
Message
Context
Feedback
Model of the Communication Process

8. NOISE Channel static/picture loss Semantic misunderstood meaning
Psychological internal factors
Selective exposure
perception/retention look for reinforcement

9. $$$$$$$$ Over 150 billion yearly Make money Inform people
Entertain people
Persuade people