1. A National Campaign to Give Sugary Drinks the Boot Harold Goldstein, DrPH Executive Director www.PublicHealthAdvocacy.org

2. Promote the establishment of public health policy at both the state and local levels Childhood Obesity  School Nutrition Standards  Physical Education Funding  Menu labeling in Chain Restaurants  Soda and other Sugary Drinks

3. The World of Sugary Drinks

4. C ARBONATED S WEETENED B EVERAGES

5. S PORTS D RINKS

6. I CED T EAS

7. E NERGY D RINKS

8. V ITAMIN W ATER

9. F RUIT D RINKS

10. WHY SUGARY DRINKS?

11. K IDS WHO DRINK A SODA OR MORE PER DAY 41% of kids age 2-11 62% of kids age 12 -17 16 teaspoons of sugar in 20 oz bottle! NO nutritional value

12. Soda is a leading cause of TOOTH DECAY

13. S WEETENED B EVERAGE I NTAKE M ORE THAN D OUBLED University of California, Berkeley

14. 278 cal/day 120 cal/day Equivalent of 43% of new calories I NCREASE IN P ER C APITA C ALORIE I NTAKE (1977-2001) A Massive Contributor to the Obesity and Diabetes Epidemics

15. 33 oz (1L) Today P ORTION S IZE 6.5 oz (1920s) 12 oz (1960s) 20 oz (1990s)

16. Ever Increasing Availability

19. SODA... B EST D EAL ON THE MARKET ! Consumer Price Index, 2010

20. S ODA M ARKETING TO Y OUTH Source: Federal Trade Commission, 2008 ﻬ$500 million spent annually marketing SSBs to children/adolescents ﻬMore than $1 million per day ﻬTelevision, digital, product placement ﻬEthnic targeting

22. Coca Cola announces intention to double sales worldwide (Ad Age, March 2011) Pepsi announced it will spend $600 million more marketing “core brands” MSNBC, February 14, 2012

23. - Breastfeeding policies/programs - Healthy vending/sales as part of WIC - Worksite Wellness policies  Local Health Departments  Community Clinics  Hospitals (Baby Friendly) - Nutrition education about SSBs - Support other state / local policies WIC Leadership

24.  Vending machines on city / county property, youth venues  Purchasing policy  Marketing / sponsorship  Access to clean water for everyone  Breastfeeding Local Beverage Policies Everyone has a role to play

25.  May - August 2011 (choose 2 months)  Focus: link between sugary drinks / obesity  Campaign: help people  soda,  water  Serve as the GA class option “Rethink Your Drink” Campaign

27. ﻬPublic education ﻬGrassroots organizing ﻬCity and county policies ﻬState policies

28.   KickTheCan.Info  

36. Let’s Work Together!

37. A Statewide Campaign to Give Sugary Drinks the Boot Harold Goldstein, DrPH Executive Director www.PublicHealthAdvocacy.org www.KickTheCan.Info