1. Asia’s consumer markets The mystery of the pyramids Ross O’Brien December 2010

2. The history of the future

3. The global growth gap GDP Growth % change, p.a. forecast Source: The Economist Intelligence Unit -4 -2 0 2 4 6 8 10 20072008200920102011201220132014 Asia Asia (ex Japan) Latin America Sub-Saharan Africa West Europe World

4. Asia’s progress Slowed by the ‘global drag’ in 2011—but far from stopped Source: The Economist Intelligence Unit GDP Growth % change, p.a. 2009 2010 2011

5. -7.5% -5% -2.5% 0% 5% 2%4%6%8%10% Growth in Private Consumption 2010-2014 Re-balancing, where it counts China $3.8trn Value of domestic private consumption, 2014 (US$bn unless stated otherwise) India $1.4trn Singapore $111 S Korea $724 Japan $3.4trn Thailand $208 Malaysia $159 Taiwan $323 Indonesia $604 Vietnam $110 Philippines $213 Hong Kong $166 Source: The Economist Intelligence Unit -10% 2.5% Increase in private consumption/ % of GDP 2010-2014

6. Asia has headroom Private Consumption per head, 2010 US$ Source: Economist Intelligence Unit Brazil India Indonesia Russia Turkey 2000 4000 6000 8000 10000 12000 14000 16000 100020003000400050006000700080009000 China Median household income, 2010 US$ 25000 60000 Japan Percentage of consumer expenditure on: Household goods Food

7. Asia’s F&B growth trajectory Rest of world Asia Latin America 2005 2010 2014 Source: EIU Consumer sales of food, beverages & tobacco per capita US$ Retail food sales US$m

8. $75k+ $50k-$75k $35k-$50k $25k-$35k $15k-25k $10k-15k $5k-$10k $3k-$5k $1k-$3k <$1000 Number of households with annual income by EIU bracket (000s) Vietnam 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 2005200620072008200920102011201220132014 Asia Malaysia How fast the trickle-down? 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 500,000 2000 20012002 20032004 200520062007 20082009 20102011 2012 20132014 China

9. Fast, Forward Asia is becoming the new centre of global economic gravity...(relatively) GDP, purchasing power parity (PPP) US$ trn. 2020. Source: Economist Intelligence Unit, Country Data. GDP per capita @ PPP

10. China’s fleeting youth Source: EIU Population 15-19 Population 20-24 Population 75+ China (m) Source: EIU Average real wages % change pa -6 -4 -2 0 2 4 6 8 10 12 14 16 20072008200920102011 China India Indonesia Malaysia Philippines Thailand Vietnam

11. Chinese consumers still knitting their own safety nets Belying confidence—or underscoring it? The EIU’s 1q2010 survey of over 2,500 Chinese consumers found over 90% optimistic about the future—but they still save a third of their income for rainy days.

12. The spectre of inflation turns into actual threats CPI % change pa Source: The Economist Intelligence Unit Inflation outlook shows upside risks on-going worry for Asia’s policy makers and decision- makers 2 4 6 8 10 12 China South Korea Philippines Indonesia Vietnam India Pakistan Contribution to CPI % 2010 2011 2012

13. Are we prepared for the mega-urban future? Cities in China with populations over 1m 19902000 100 200 300 400 2050 Sources: EIU, UN Source: enchantingchallenge.com