1. Best Practices for Using Data to Grow Enrollment Michael Taft Rob Spence Zeolean Kinard Becky McIntosh

2. Who we are… 6045 Students 7 Campuses PEN System WEB Classes – 45% as least 1 class

3. How Do We Grow Enrollment? New Students Retention

4. New Students AIM Team Enrollment Workshops Instant Admissions

5. Enrollment Trends 2008 - 2013

6. Data

7. Data, Data, Everywhere… Applicants, monthly, grids, line graphs Enrollment Reports – Daily – New, Returning, Type – Major, Bio-Demo – 1 year comparison, 5 year comparison – FAFSA – Yes, No

8. How Do We Use It? Too many reports From multiple sources Too few people Not enough time

9. Best Practice Don’t Pop Popcorn! The number of reports doesn’t necessarily provide the information to answer the question. The information must be meaningful. “Popping Popcorn” Teresa Farnum

10. Information Data Information

11. Grow Enrollment? Retention Keep the students we have

12. Title III Grant Strengthening Opportunities in STEM Retention Tracking System!

13. Impact of Services? New Student Orientation Career Planning Tutoring Mentors in Labs

14. Information Hungry Program completion rates of developmental students vs. college ready students Success of those who place in developmental vs. those who take developmental What are the gatekeeper courses for the college and for each program Course withdrawal rates based on – Schedule type – Part of term

15. Challenges Many questions Transform data into something meaningful Limited staff to provide data

16. What We Did Programming staff created tracking reports Output required a lot of manipulation

17. Search for a solution Easy access to the information Empower the end user with Knowledge – Transform data into information Discovery of meaningful patterns Analysis of cohorts Measure effectiveness Data Information Knowledge

18. While Searching… Aspen Finalists Achieving the Dream Common Denominators? ZogoTech!

19. Consider the data sources outside your student information system that may provide valuable information. Best Practices

20. Integrating Outside Sources… Clearinghouse Tutoring Services D2L ZogoTech!

21. Objectives of a solution Increase enrollment, retention, completion Leverage data in Banner Integrate data from outside sources Evaluate effectiveness of interventions Breakdown information silos

22. ZogoTech Research Intelligence Executive Intelligence Student Navigator – Retention Tracking

23. Project Team Data Quality Team Workgroups Retention Team Data Standards Team The PTC Journey Has Begun…

25. Data Quality is critical….. Maintain data standards Implications of business process changes Best Practices

26. Building the Foundation Course Information Student Enrollment

27. Reminder Ease of use, information in the hands of the end user – Ability to drill down, bring in different variables/dimensions – Discover patterns

28. Course Withdrawal Rates

30. Enrollment Trends

33. Enrollment Trends – Dual Enrollment

34. A shared Data Dictionary Take the time to build a strong foundation. Best Practices

35. Michael Taft & Rob Spence

36. Student Engagement Module

37. Best Practices Proactively Intervene Advise comprehensively Link services to retention, graduation Eliminate data silos Empower end users

38. Data Information Knowledge Wisdom “The Wisdom to Take Action” “The Wisdom to Take Action”

39. Contact Information Michael Taft CEO, Zogotech 888-221-6372x801 mtaft@zogotech.com Rob Spence Software Engineer, Zogotech 888-221-6372x808 rspence@zogotech.com Zeolean Kinard PTC (864) 941-8485 kinard.z@ptc.edu