2. Voice, Video and Graphics: An Exploration of Tools that Will Influence SMB Adoption of VoIP and Other IP Enabled Devices Ravi Kodavarti SMB and Unified Communications Texas Instruments

3. 3 Driving SMB Adoption SMB Market Trends Networks for SMB End points geared towards –Business Process Transformation –Super wideband –Speech Recognition –Power is still key Office in a Box –Voice and Video integration –IP Video Surveillance Summary

4. 4 SMB Market Trends

5. 5 Market Trends Seamless experience to the user for all communications needs, i.e., Data, security, telephony, and Information integration Ease of installation and maintenance. Avoid expenses in skilled IT personal and low cost TCO Unified communication SIP – extensions and ease of use…. Unified Communication

6. 6 Importance of IP Specifically to the SMB Monthly costs Application convergence – data, voice, inventory, contacts, etc. Seamless growth Productivity enhancement Future proofing Grow without investing in a lot of new equipment Eliminate costly visits

7. 7 Networks for SMB

8. 8 Converged Network for SMB SMB Network Access Node Aggregation Network Security Server DHCP Server Softswitch Service Edge Broadcast TV Internet FXS/FXO Gateway Open Media Suite Media Data Center Greater Performance and Manageability at the Edge and Premise Multi-Service IP at the Edge Hosted Storage for Subscriber Content IP Phones PSTN Gateway Media Gateway IP Cameras IP P B X Hosted/Centrex SMB managed IP PBX FXS/FXO Gateway IP Phones IP Cameras

9. 9 One Connection One Low Cost Smart IP Applications Hosted Solutions Reliability/ Security Simplicity Plug+Play Install Service Provider IP Network, Voice, Video, Data Services Hosted/SIP Trunking Solutions No specialized IT department required Lower up front costs Scalability and network upgrades Easier to add on services No Floor Space Required Reduces long distance costs, especially for organizations with multiple branches

10. 10 LAN Analog Phones Corporate LAN IP Phones WAN PSTN Remote IP Phones IP PBX Gateway PBX Solutions Specialized IT department or dedicated resources required, but PBXs are becoming easier to install/maintain (e.g., peer to peer) IP PBX has the most features and feature control Preferred by banks, finance, real estate for ability to merge with applications (employee directories, customer record pull up) IP PBX Reduces long distance costs, especially for organizations with multiple branches Drastically reduces complexity of SLAs Gateway VoIP Enabled Routers Gateway

11. 11 Example Functional Partitioning Phone –Low cost, mid tier, high end –Wired, wireless, FMC VoIP Gateway –Line (access) gateway –Trunking gateway IP PBX Application –Call routing –Call attendant –Voicemail Router –Enterprise class routing Firewall/UTM QOS/Management WLAN Access Point WAN modem –DSL, Cable, PON, etc Functions Required by a Small Business Firewall Modem AP Router VoIP GW IP PBX Phone Modem Firewall AP Router VoIP GW IP PBX Phone Firewall Modem AP Router IP PBX VoIP GW Phone Firewall Modem AP Router VoIP GW IP PBX Phone

12. 12 End points geared towards…

13. 13 Business Process Transformation –Push video and graphics to end user device –Authentication RFID and Biometrics Personalize a phone –Information management Push critical email snippets Youtube! Stock updates, Feds interest rate cuts! –Speech recognition –Contact management Synch between multiple devices –Full HD video conferencing –Super -wideband voice codecs for real- life audio quality

14. 14 Eliminating Legacy Telephony Constraints We will begin to see more widespread use of wideband codecs End-to-end VoIP eliminates the 3 KHz restriction imposed by the local loops in the PSTN Phone calls will sound more like CDs and less like AM radio

15. 15 High Definition Voice The experience will be similar to speaking with someone in the same room Codecs and speakers capable of handling 16KHz will be required and there are software changes necessary to handle wideband acoustic echo Higher sampling in the 48Khz range will get more music quality voice and will be able to make speech sound like music to your ears

16. 16 Voice Recognition Largest beneficiaries will be speech recognition over network applications Higher resolution audio will improve the accuracy of speech recognition engines Instead of dialing a device to communicate with someone, we will naturally call their name Call John ….

17. 17 Pulling it all together… Speaker Microphone Handset Headset RJ11 IPP SoC PC Memory Interface FLASH DDR-2 SDRAM EMIF AEMIF DEVICEHOST USB Interface OR LAN Programmable Keys JTAG Interface XTAL Wideband

18. 18 Programmable Keys Power is key… Speaker Handset Headset RJ11 PC Memory Interface FLASH AEMIF DEVICEHOST USB Interface OR LAN BL: LED: <0.6W, CCFL: 2W Panel: < 200mW SDR: 450mw / Chip DDR1: 600mw / Chip DDR2: 250mw / Chip NOR: < 100mw / Chip NAND: < 100mw / Chip Power management + POE < 0.5W. 50 to 90% Efficiency. 1W to 3W dependent on integration and performance SDR: 3.3V DDR1: 2.5V DDR2: 1.8V NOR: 3.3V NAND: 3.3V USB: 5V Display Digital: 5/3.3V Analog: 5V Wideband IPP SoC DDR-2 SDRAM XTAL EMIF Microphone JTAG Interface

19. 19 Office in a Box

20. 20 Example Functional Partitioning Phone –Low cost, mid tier, high end –Wired, wireless, FMC VoIP Gateway –Line (access) gateway –Trunking gateway IP PBX Application –Call routing –Call attendant –Voicemail Router –Enterprise class routing Firewall/UTM QOS/Management WLAN Access Point WAN modem –DSL, Cable, PON, etc Functions Required by a Small Business Firewall Modem AP Router VoIP GW IP PBX Phone Modem Firewall AP Router VoIP GW IP PBX Phone Firewall Modem AP Router IP PBX VoIP GW Phone Firewall Modem AP Router VoIP GW IP PBX Phone

21. 21 WLAN and WAN can be added on as cards Firewall and security for data and voice streams Data routing and scalable Ethernet ports FXS/FXO and Fax support and full range of codec support “Office in a Box” Functions Firewall/UTM VoIP Gateway –Line (access) gateway –Trunking gateway Call management software with voicemail, etc applications IP PBX Application –Call routing –Call attendant –Voicemail Router –Enterprise class routing –Multiple Ethernet Ports WLAN Access Point WAN modem –DSL, Cable, PON, etc

22. 22 Support for video surveillance cards, convergence with voice/data applications Video Surveillance Voicemail/ Video storage capability Storage Piqua elements for QOS/Mgmt QOS/Remote Management “Office in a Box” Future Functionality

23. 23 “Office In A Box” Network Diagram Network Management Device Network management SW – VPN, Firewall, Security, etc. Call manager NAS WAN Office in a box SW: – Setup, configuration, management

24. 24 LAN SMB System Partitioning WAN PSTN Voice FXS Digital PSTN Video Capture Display HDD BB Modem PHY MAC Host Processor:  All sub-system  Control Function Data Expansion Port Native Port WLAN Analog Y NAS Internal Inter-connect Bus Digital Expansion Capable

25. 25 Voice support using add-in with personality card to fit, analog, digital and PSTN connectivity and port count. Scalable Architecture Data capability using add-in module to expand connectivity, port count and network support. Integrated Voice / Video add-module available for common platform support. Personality card to select analog, digital, PSTN voice or video ports. Video support through add-in modules for different feature and port count. Motherboard platform built around host processor requirements on performance, feature, etc. RJ45 Pwr Mgmt Clocks RJ45 Opt Flash X-port GigE Managed Switch POE DDR2 Pwr Mgmt Clocks RGB Video In S-Video Out S-Video In DSP x-port Codec / SLIC RJ11 T1 / E1 Framer RJ45 Buffer / FPGA RJ11 Digital Phone I/F DDR2 Pwr MgmtClocks TDM DSP x-port Codec / SLIC Digital Phone I/F X-port Codec / SLIC RJ11 T1 / E1 Framer RJ45 Buffer / FPGA Digital Phone I/F RJ11 DDR2 Pwr Mgmt Clocks TDM SAA7105 – S-video Out TVP5154 – S-Video In DSP

26. 26 IP Video Enhances Security Security monitoring is a large growth opportunity Analog video has archives on tape; difficult to store and harder to search Digital formats with IP connectivity means that DVR-like technology can be used to capture and store video

27. 27 Intelligent Video Surveillance Analytics software can be applied to the video stream and issue alerts when an exception is detected Response can be instantaneous and assured rather than dependent on a guard –Video indexing, –Biometric – face, iris/retinal –Alarm management –Image storage –Plate - number analyses

28. 28 Summary

29. We Live in an Analog World Our vision is that nearly every device with an IP connection will support high quality voice, video, and graphics Video processing will be a key part of the application This speaks to the success we have had as an industry in fielding “mission critical” voice and video networks

30. 30 Today’s VoIP is the Foundation for the Future Advances in silicon and software have enabled infrastructure chips that can support hundreds of simultaneous calls In the early days, state of the art silicon could barely support 4 simultaneous calls Similar advances are occurring in voice and video processors that will drive a revolution in video and graphics applications, both networked and standalone

31. 31 Summary SMB is here to stay! It’s not about cost savings anymore… How do we together transform businesses….? TI’s committed to core technology – Voice, Video, Fax, Modem, Graphics, Security, Authentication, Analog - Power Management…

32. 32 Thank You!