1. Emergency Communications Emergency Preparedness Meeting June 2, 2009 Chris Comer Vice President for Public Affairs

2. Public Affairs in Brief  Promote UTMB near and far  Keep employees informed, engaged  Make the “case” for support  Provide issues management and crisis communications support

3. Weather and More

4. Emergency Communications  Working in concert with executive leadership, IEPOs, Police, FOAM, IS, HR, others... ... serve as UTMB’s official “voice” before, during, after crisis

5. Multiple Audiences INTERNALEXTERNAL FacultyPatients StaffAlumni Students (parents)Donors Elected officials Public (news media)

6. Level 1 Alert Possible threat Web UTMB.edu/ALERT UTMB.edu/IUTMB UTMB.edu

7. Level 2 Alert Imminent threat Global Broadcast First Call (voice option) Voice Email UTMB.edu/IUTMB Web Alert Line (local) First Call (email option) Text Message First Call (text option) News Media Advisories, PSAs UTMB.edu/ALERT Alert Line (Austin 800) UTMB.edu

8. Level 3 Alert Catastrophic occurrence / Persistent communications switch Global Broadcast (MessageOne) First Call (voice option) Voice Email UTMBINFO.com Web Alert Line (Austin 800) First Call (email option) Text Message First Call (text option) News Media Advisories, PSAs UTMB.edu (Arlington)

9. Social Networking Optional / Exploratory Text messageVideo / Photo galleries Online Profiles

10. First Call Reminder  Voluntary (opt in)  Personal email and phone option  Voice, email, text options  1/3 of students enrolled  1/4 of faculty and staff enrolled Sign up now!