1. Course Title How to Advertise Your Music Store Programs in the Local Media Without Spending a Dime! Presented by Raegan Michelle Medeiros – Boss’ Daughter John Michael’s Music & Sound

2. The Press Release - Why? Because we LOVE the words FREE Advertising! YOU direct the focus of the story. News reporters are NOT searching for stories. Others Stores Don’t Do It!

3. How to Write a GOOD Release! Title (Catchy) When (Date & Time) Where (Address/Venue) Who Interesting or fun facts/details Quote Someone Word Version & Copy/Paste into E-Mail Your Contact Information

4. How to get it Printed? Get to know your local media personnel Contact them prior No Mass E-Mails No Forwards No Pictures or Posters Timing

5. Using Local Radio – Why? Targeted Coverage Area Looking to Barter DJ’s NEED Someone to Interview Small Stations – Lots of AIR Time

6. The Event! Coalgate Country Showdown Radio Station Supplied - Contestants Advertising Judges Emcee We Supplied - Sound & Venue Stage Manager Sound Engineer Programs

7. Win – Win (for Us) On – Air Interviews Radio Ads Mentions Live Coverage of Event 150 Audience (no Fire Marshal allowed) Kudos as Best venue & sound BUT…..

8. The REAL WIN!!!!! $2000 in FREE advertising At a cost of $12 per spot We ran 10 commercials per day - during Thanksgiving/Christmas for 17 Days! We Spent $20 in printing cost $100 in stage manager cost

9. Honestly – This is only possible because of our STAFF! And there are only 6 of us!

10. Questions? Also - time to tell presenter how amazing she is!