1. DIP: Data, Information and Process Integration with Semantic Web Services Alexander Wahler, NIWA WEB Solutions Frankfurt 17.1.2003

2. Content NIWA WEB Solutions Tiscali Österreich GmbH Case Study ISP NIWA, Tiscali objectives and expectations to DIP

3. NIWA WEB Solutions NIWA founded in 1998 by Alexander Wahler & Klaus Niederacher Background: Research in Internet based Information Systems at University of Technology, Vienna. Experience in EU founded projects IT-Service Provider Success Stories: Sony Austria, Porsche Austria, GlaxoSmithKline, Sanova Pharma, T-Systems,...

4. NIWA WEB Solutions IT-Consulting –Innovation and Product Development –Knowledge Transfer –Focus on “Semantic Web Services” Current Research and Development –MIKSI – Web-Services for Marketing, Information and Communication for Cultural Institutions –CFA – Contemporary Fashion Archive Site Management & IT-Services

5. Tiscali Österreich GmbH Subsidiary of Tiscali S.p.A. Tiscali S.p.A. – leading pan-European Internet Communication Company –Local Operations in 15 European countries –Providing: Access, content, applications, innovative communication services –20,5 registered subscribers; 7 million active users (06/2002) –Strong position on the Austrian B2B market NIWA consultant of Tiscali Österreich

6. Tiscali Österreich GmbH Leading Internet Service Provider (ISP) in Austria Focus on Business Customers Expansion by acquisition of Nacamar/World Online, SurfEU, Vianet,... Product power spectrum: connectivity, VPN solutions, hosting, housing, security Expansion to Eastern European Countries planned CEO Dieter Haacker

7. Semantic Web Services – Impact on ISP Business Case Study

8. Content Motivation Measures Model Solutions Methods of E-Commerce Examples of E-Commerce Conclusion

9. Motivation Strong displacement competition Low turnover and cost effectiveness Saturation of the market for standard services

10. Economic Measures Set new measures to rise turnover and cost effectiveness –Automation of product selling –Enhancements and improvements in provisioning –Expansion of sales channels –Optimisation of offered product portfolio –Creative configuration of existing basic services into new bundles of products and services

11. Technical Measures Achieving these measures implies: –Flexible and dynamic set-up and organisation of product portfolio –Possibility of permanent adaptation to market needs –Cross linking, communication and data- exchange of all involved applications (e.g. billing, accounting, provisioning, CRM,...)

12. Model

13. Solutions Semantic Web Services – problems to solve (selection): –Determination of applications exposing as web service -> definition of criteria –Bridging semantic differences in web-service description –Easy to use and invocation of semantic web services –Flexibility in building new semantic web- services

14. Methods of E-Commerce Business Model: –Virtual Internet Service Provider (VISP) B2B Services – ISP offers new portal services

15. E-Commerce - VISP Virtual Internet Service Provider –Classical reseller principle –Third Party Companies sell Tiscali services under their own label –VISP offer their customers individual products based on Tiscali services according to their business policy –High automation level of trading –Examples of VISP: portal operators, electricity supplier, expansion to other countries

16. E-Commerce - VISP Critical success factors: –Processing of the product catalogue (current > 4000) –Heterogeneity in the product catalogue –Promote the product catalogue to VISP –Flexibility and dynamic in handling of different trading modes with each customer (e.g. pricing, product bundles, level of data- exchange) –Automation of accounting, billing

17. E-Commerce – B2B services Services for business customers: –ISP-Portal as gateway for new business services –Customers may invoke related services according to their business needs –Customers composite and configure their individual business services consisting of other services, which are provided by the ISP or other suppliers over the Web –Automated billing and accounting

18. Examples of E-Commerce Marketing manager of a pharma company introduces new product. The following process has to be modelled and should be executed automated by one Web Service Check of available internet domains for product name (.at,.com,...) Check of available patent for product name If check=true, then... –Register domains –Register patent (external service) –Order webspace (vhost)

19. Examples of E-Commerce Web Services for monitoring data- sources from the web and alert, when special events occur: –E.g. send me an SMS, when YEN declines under x.x Euro and company X in Singapore announces insolvency

20. Conclusion Success in E-Commerce depends on successful EAI process of heterogeneous information systems Billing and accounting of invoked services is a driving force Easy to use and reusable Easy definition of new temporary Web Services according to my business needs, which discover and invoke existing Web Services

21. Objectives in DIP Analysis and development of new e- commerce methods for ISP based on semantic web-services Development of ISP product descriptions and catalogues (ontology) Development and implementation of „real world“ Semantic Web Services Participation in training activities

22. Tiscali in DIP Implementation of DIP methods and models of Semantic Web Services Case studies and applications in: –Enterprise Application Integration –E–Commerce Exploitation

23. NIWA in DIP Knowledge transfer university – industry Case studies and applications in: –Knowledge Management –E–Commerce Dissemination