1. C HAPTER Social Networking Using Twitter 7 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

2. 1. Get Started with Twitter 2. Personalize Your Profile 3. Follow Others 4. Tweet 5. Search for Hot Topics 6. Keep Your Tweets Private Objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

3. ◊ What is Twitter? ◊ How does Twitter work? ◊ How popular is Twitter? ◊ Is Twitter a social network? ◊ Why do people tweet? ◊ Is Twitter a news medium? ◊ How do you sign up for Twitter? ◊ How do you navigate the Twitter site? ◊ What information is included on the home page?  Get Started with Twitter Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

4. ◊ Microblogging service ◊ Short messages—tweets ◊ Messages displayed to followers What Is Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

5. ◊ Blogging service with restrictions ▫ 140 characters or fewer ▫ Must subscribe to see a feed How Does Twitter Work? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

6. ◊ Second-largest social media site ◊ One of the top ten sites on the Internet for traffic ◊ 500 million users ◊ 340 million tweets each day How Popular Is Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

7. ◊ Short message posting service ◊ One-way communication ◊ Users are followers Is Twitter a Social Network? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

8. ◊ Inform others about activities and thoughts ◊ Personal blog of thoughts ◊ Businesses promote brands and products ◊ News organizations distribute latest headlines and weather alerts ◊ Celebrities use as public relations channel Why Do People Tweet? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

9. ◊ Not a formal news organization ◊ On-the-scene tweets break news stories ▫ Reporters ▫ Private individuals Is Twitter a News Medium? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

10. ◊ Free ◊ www.twitter.com ◊ Provide basic information How Do You Sign Up for Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

11. ◊ @Connect ▫ Interactions ▫ Mentions ◊ #Discover How Do You Navigate the Twitter Site? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

12. What Information Is Included on the Home Page? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

13. ◊ What is included in your Twitter profile? ◊ Who sees your Twitter profile? ◊ Can you personalize your profile?  Personalize Your Profile Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

14. What Is Included in Your Twitter Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

15. ◊ Anyone ◊ Abbreviated version accompanies all tweets Who Sees Your Twitter Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

16. Can You Personalize Your Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

17. ◊ How do you find people to follow on Twitter? ◊ Whom can you follow on Twitter? ◊ What is a tweet? ◊ Can you reply to tweets? ◊ Can you resend tweets to other users?  Follow Others Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

18. ◊ By name ◊ By topic ◊ People from your email contact list ◊ Twitter’s recommendations How Do You Find People to Follow on Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

19. Whom Can You Follow On Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

20. ◊ Text-based ◊ Posted to Twitter ◊ 140 characters or fewer ◊ Displayed on sender’s profile page ◊ Delivered to followers ◊ May contain hashtags (#topic) ◊ May contain embedded URLs What Is a Tweet? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

21. Can You Reply to Tweets? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

22. Can You Resend Tweets to Other Users? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

23. ◊ How does one tweet? ◊ Is there a shorthand for posting on Twitter? ◊ What are common acronyms? ◊ What is a hashtag? ◊ Can you include pictures with your tweets? ◊ Can you tweet videos? ◊ Can you send private messages on Twitter?  Tweet Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

24. How Does One Tweet? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

25. Is There a Shorthand for Posting on Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall ◊ Saves characters ◊ Does not conform to rules: ▫ Grammar ▫ Spelling ▫ Sentence structure

26. What Are Common Acronyms? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall AcronymDescription DMDirect message PRTPartial retweet RTRetweet RTHXThanks for the retweet TMBTweet me back

27. What Is a Hashtag? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

28. Can You Include Pictures with Your Tweets? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

29. ◊ Vine service ◊ Short videos from mobile phone ◊ 6 seconds or less ◊ Play automatically Can You Tweet Videos? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

30. Can You Send Private Messages on Twitter? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

31. ◊ How can you find tweets about particular topics? ◊ How do you know which topics are “hot” at the moment?  Search for Hot Topics Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

32. How Can You Find Tweets about Particular Topics? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

33. How Do You Know Which Topics Are “Hot” at the Moment? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

34. ◊ Who can see your tweets? ◊ Can you restrict your tweets to certain people? ◊ Can you delete a tweet?  Keep Your Tweets Private Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

35. ◊ Public = Anyone ◊ Not just followers Who Can See Your Tweets? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

36. ◊ Protected tweet ◊ Account must be configured ◊ Manually approve each follower Can You Restrict Your Tweets to Certain People? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

37. ◊ Delete link on each tweet Can You Delete a Tweet? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

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