1. The purposes of the web are many and varied. E-commerce Relationship management channels (authors and trade) CRM/ Consumer database CRM/ Consumer database Product launch Cataloguing Corporate story Recruitment Information provision (driving traffic) Action Box Review, adjust and prioritise. Action Box Review, adjust and prioritise. Strategy hierarchy Brand strategy Web objectives Priorities Makings of a map Project control Audiences Content & design Maintain Current position Overview E-commerce/e-mail Action checklist Web Strategy management tool – publishing model

2. E-commerce Relationship management channels (authors and trade) Relationship management channels (authors and trade) CRM/ Consumer database CRM/ Consumer database Product launch Cataloguing Corporate story/news Recruitment Information provision (driving traffic) 12345678 1 2 3 4 5 6 7 8 To devise a web strategy, these objectives must be prioritised in line with timed business plans. Action Box A possible prioritisation – to stimulate discussion. Use the spare set below for your own thoughts. Action Box A possible prioritisation – to stimulate discussion. Use the spare set below for your own thoughts. Strategy hierarchy Brand strategy Web objectives Priorities Makings of a map Project control Audiences Content & design Maintain Current position Overview E-commerce/e-mail Action checklist Web Strategy management tool – publishing model

3. E-commerce Relationship management Consumer database Consumer database Product launch Product launch Catalogue Recruit Corporate story/news Corporate story/news Information provision Information provision Consumers Trade customers Trade customers Authors Freelancers Suppliers Job hunters Media Observers Holding Co. The main navigation challenge Strategy hierarchy Brand strategy Web objectives Priorities Makings of a map Project control Audiences Content & design Maintain Current position Overview E-commerce/e-mail Action checklist Web Strategy management tool – publishing model