2. Enabler of Financial Services For the World’s Poor Edgardo Herbosa Founder, Managing Director

3. The Absence of Financial Services for the Poor inhibits their Economic Development 4.5B poor, mostly farmers and fisherfolks, the largest body of workers in developing countries  cannot establish bank accounts  cannot borrow money from banks  are “penalized” to move money

4. b2b Mission Address the banking needs of the world’s poor by providing a holistic financial services platform.

5. MEMBERS AGRI-BANK CO-OP with CA/SA e-commerce B2BCENTERS E-MARKETPLACE Agriculture sector REMITTANCE BANK Remittance sector cash card m-commerce BORROWERS MFI Network MFI Microfinance sector

6. b2bpricenow.com empowers cooperatives to secure the best prices for their products by selling through an e-marketplace with an on-line account-to-account payment system. PART 1: E-COMMERCE

7. E-Commerce Value Proposition Production-driven planting Decision Making Standpoint Marketing Standpoint Banking Standpoint Market-driven planting Before Vulnerable to Middlemen Low margin and traders enjoy mark-up Passive Direct to Buyers Only 1% transaction cost Active Checks bounces Costly to send and receive payments Payments are secured by the bank Convenient and cost effective After

10. b2bpricenow.com b2bpricenow.com empowers cooperatives to transfer funds efficiently through mobile phones and cash cards: 1. cooperatives  members 2. members  members 3. Diaspora  members PART 2: M-COMMERCE

11. M-Commerce Value Proposition High Administrative Costs distributing dividends & collecting dues No Access to Financial Services Due to minimum requirements, many are “unbanked.” Penalized when moving money. Cooperatives Members Logistical Hardships Cost commuting and waiting in lines to collect dividends and pay dues Members Diaspora High Transactional Cost &Logistics Spend $12 to remit money to the unbanked. Long delivery time. Lower Costs They are now Banked Ease in sending and receiving money Lower Transactional costs and Real Time delivery on Cash Card AfterBefore

12. Fund Transfer: Cooperatives to Members         3. b2bpricenow.com simultaneously broadcasts dividends to each member’s cash card account. Each member receives an SMS confirmation.  SMS MEMBER Broadcast of Payroll and Dividends CO-OPB2BPRICENOW.COM Current Acct /Savings Acct Cash Card  1.Cooperative logs onto b2bpricenow.com website to “Broadcast Dividends” and to transfer the respective funds from its CA/SA.  Fund Transfer   2.Cooperative uploads to b2bpricenow.com website a spreadsheet of dividend breakdown.  On-line Spreadsheet

13. Internet User InfoTXT Server Landbank Host Server Fund Transfer Recipient’s Cellphone Submit Transfer Request Authenticate, check balance, transfer funds Confirmation Send confirmation details Interface to Broadcast Payments Confirmation Send SMS notification Confirmation B2bpricenow.com Server

14. Sep 11 1530: Your cash card account no 0035-5555-0005 has received P2,500.00 Your current balance is P6,750.00. Ref: 123456 SMS Message Received! Broadcast Payments Display

15. Sample Mobile Commands TO PAY BILLS/PURCHASE FROM MERCHANTS Type: PAY (space) (space) (space) Send to +639178108983 TO TRANSFER FUNDS TO OTHER CASH CARD HOLDERS Type: Trans (space) (space) (space) Send to +639178108983 PAY 1500 PLDT 2005TRANS 15 Juan 2005

16. PART 3 : b2bcenters b2bpricenow.com empowers cooperatives to earn from income diversification through the sale of ICT products and services

17. Secret Sauce Expansion with Agriculture Banks in Developing Countries “ APRACA endorses the replication b2bpricenow.com- Landbank E-COMMERCE FOR FARMERS PROGRAM Philippine model to its other member banks in the Asia – Pacific region and further endorses b2bpricenow.com as a strategic partner “ Mr. Benedicto S. Bayaua Secretary General Secretary General APRACA * APRACA * APRACA is a 30 year old association of 22 Asia Pacific countries withAPRACA is a 30 year old association of 22 Asia Pacific countries with 53 member banks and institutions which mission is for the sustainable rural development to uplift the rural poor

20. APRACA is … oo USD 500 billion dollar agriculture trade with 650,000 cooperatives

21. CONTENT e-Commerce CONECTIVITY b2bcenter m-Commerce MANTRA : REMITTANCE MFI Network Philippines 89M Thailand 64M China 1.3 B India 1.1 B Indonesia 243M Vietnam 84M Capabilities vs Per Country Roll-out Schedule June ‘07December ‘07March ‘08 E-commerce for Farmers Program M-commerce for the poor Platform Enabler of Financial Services for the Unbanked MICRO INSURANCE

22. World’s Poor b2b APRACA Banks BARA, UofA Applied Anthropology Technology Silicon Valley Social Metrics Financial Metrics Double Bottom Line

23. Thank you!