1. Literature Review of SMS & GRPS
Presented by
Christine Liew Wan Shean IT

2. Christine Liew Confidential
Agenda
What is SMS?
Analyzing The Phenomenal Growth of SMS
Key Drivers of SMS Growth
Category of SMS Application
What is GPRS?
Why GPRS?
Category of GPRS Application
New Idea – Wireless Entertainment Service of GPRS
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3. Christine Liew Confidential
What is SMS?
SMS: Short Message Service
- Ability to send & receive text message to and from mobile phones
- Can comprise of words/ number/ an alphanumeric combination
- Each short message is up to 160 character in length
Store and forward technology with confirmation
First short message sent in December 1992
- commercial service 1994
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4. The Growth of GSM User in Malaysia
(source: Maxis Corporate)
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5. SMS Traffic Volume in Malaysia
In Q1, 2003, the total SMS in Malaysia hit billion, that's 15.9 million / day!
Source: The Star, 10 August 2002
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6. Key Drivers of SMS Growth
Interoperability
SMS MO for prepaid subscribers
Generation Y
Price
Predictive text input phones
Handset and accessories
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7. Mobile Penetration in Malaysia 1992-1993
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8. Consumer Applications using SMS
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9. Simple Person to Person Messaging
Frequently used by mobile phone users to exchange simple messages
These messages are entered directly on the mobile phone’s keypad
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10. Voice and Fax Mail Notifications
Notifying mobile phone users that they have new voice or fax mail message waiting.
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11. Christine Liew Confidential
Unified Messaging
Provides single interface for people to access the various different kinds of messaging
Notifying user that they have new messages in their unified messaging box and includes an indication the type of new message
Conveniently accessed from a single point
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12. Christine Liew Confidential
Internet Mail Alert
Short message provides the details of the sender of the , the subject field and first few words of the message
Fast growing because of high and increasing usage of Internet
It could be expensive or inconvenient to be alerted about every they received
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13. Christine Liew Confidential
Chat
As on the Internet, discussion groups are use SMS to communicate
How willing the participants are to pay EVERY message sent to the chat channel
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14. Christine Liew Confidential
Information Service
E.g. weather reports, share prices, sports scores, flight information, news headlines, cinema information and jokes
It should be simple to use, timely, personalized and localized
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15. Corporate Applications using SMS
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16. Christine Liew Confidential
Corporate
Similar with Internet notifications
The s that are sent to the corporate address can be sent out over the wireless network
40% of employees typically away from their desk, important to keep in touch with office at all time
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17. Christine Liew Confidential
Mobile Marketing
Collaboration between mobile carriers and other companies in different industries with large customer groups
Coca-cola received 75,000 response to an SMS contest during 1st week. In traditional contests they usually receive 2,000 replies a month
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18. Christine Liew Confidential
Mobile Banking
Comparable costs of making transactions in person in a bank to making then electronically
Balance checking, moving money between accounts, bill payment and overdraft alert
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19. Christine Liew Confidential
Electronic Commerce
Using mobile phone for financial transaction purposes
Making payment for goods and transferring funds electronically
Security, integration and money transfer issues
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20. Christine Liew Confidential
Customer Service
Provide information about mobile phone customer’s account
Account status information and new service configuration
Avoid expensive person to person voice calls to customer service center
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21. Christine Liew Confidential
Vehicle Positioning
The position updates from the satellites are collected by GPS receivers then sent as short message
Prevention of vehicle theft
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22. Christine Liew Confidential
Job Dispatch
Assign and communicate new jobs from office-based staff to mobile field staffs
Communicate effectively with mobile workers and cost-effectively serve customers
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23. Christine Liew Confidential
Remote Point of Sale
A mobile phone is connect to a Point of Sale terminal such as credit card swipe
The credit card no is sent to bank for authorization, and authorization code is returned as SMS
Convenient for making sales
Inconvenient to trail a fixed telephone wire
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24. Christine Liew Confidential
Over the Air
Remote control of mobile phones for service and subscription activation, personalization and programming
Remote service activation, update book updates and sending logo
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25. Christine Liew Confidential
Remote Monitoring
aka Telemetry or M2M
The information is automatically delivered via SMS
Cost savings, process efficiencies and no Internet connection required
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26. Christine Liew Confidential
What is GPRS?
GPRS: General Packet radio Service
New nonvoice value added service that allows information to be sent and received across a mobile network
Supplements Circuit Switched Data and SMS
NOT related to GPS (the Global Positioning System)
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27. Christine Liew Confidential
Why GPRS?
Always connected
User only charged based on the amount of data being transmitted
Fast
High speed transmission, up to 115Kbits
More robust
Can cope with loss of radio signals for periods of nearly one hour
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28. Christine Liew Confidential
Why GPRS?
Familiar
Based on Internet Protocol (IP)
Efficient
More efficient than circuit switched networks, more users can be connected simultaneously
Cost savings
GPRS calls are not charged according to their duration
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29. Christine Liew Confidential
GPRS
Number of mobile data service users, in Western Europe, by type of technology ( )
Source : IDATE
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30. Christine Liew Confidential
GPRS Applications
Gaming
Improved graphics and instant response for interactive game playing
Location-based service
by-the –minute charging is slashed with GPRS always-on connectivity, dramatically cheaper
Personalized portals
fast, easy access to services with the user’s own tag
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31. Christine Liew Confidential
GPRS Applications
Home Automation
Combine remote security and remote control
Entertainment
Faster downloading of multimedia content
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32. Christine Liew Confidential
Summary of Review
Wireless network infrastructure varies
Specific consumer needs
Cultural drivers can differ
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33. Wireless Entertainment Service of GPRS
NEW IDEA
Wireless Entertainment Service of GPRS

34. Youth Market in Western Europe Split by Age (‘000s)
Source: IDC,2002(Q3)
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35. Total Number of Young Mobile Users by Country (2002/2006)
2003
Austria
1,399
1,543
Belgium
1,368
1,433
Denmark
864
1,030
Finland
1,008
1,131
France
8,585
10,504
Germany
11,890
14,422
Greece
1,666
1,879
Italy
10,115
11,248
Netherlands
2,576
2,767
Portugal
1,772
1,950
Spain
6,555
7,216
Sweden
1,526
1,656
Switzerland
1,183
1,320 UK
8,466
8,893
TOTAL
58,973
66,992
Source: IDC,2002
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36. Consumers want Rational Services(?)
I-mode Service
Source: Ovum: Data over Cellular, the Road to Third Generation, Nokia
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37. The Service that will Make the “Different”
Source: IDC, 2002
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38. Comic Download from Portal
The comic series is designed by using Java technology and upload on Portal
User download by using GPRS
Simple, fast, easy to use and delivering content is personal
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39. chris_liew@yahoo.com 6012-22-000-25
Thank You