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Published byAlison Lynch Modified over 9 years ago
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"Carrefour and Unilever deployment of a Global Supply Chain Strategy"
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Carrefour, a global presence in 26 countries
n°1 France n°1 Spain n°1 Belgium n°2 Italy n°1 Greece n°1 Brazil n°1 Argentina n°1 Taiwan n°1 Indonesia 561 hypermarkets 1324 supermarkets 2611 deep discounts stores 788 other store formats More than 9000 stores under banner
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The second one, focus the brand portfolio, now this is a topic I personally could talk for three hours about, but I won’t, because Clive and Lex are going to deal with this in this conference.
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Unilever at a glance We sell our Home & Personal Care and Foods brands in 150 countries Overall 1999 turnover of US$ 45,790 million 43rd by turnover in the Fortune 500 list of largest companies (August 1999) Recent major acquisitions: Amora Maille (F), Ben&Jerry’s (USA), Slim Fast (USA), and Bestfoods (USA)
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Carrefour objective The excellence of the supply chain:
No out of stocks on the shelf Lowest total inventories Faster cycle times Automation of all information flows Lowest total delivered cost (supplier to shelf)
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Carrefour supply chain vision
The target organization: Cross-docking platform Supplier Store No Backroom inventory Daily sales & inventory data Daily sales & inventory data per store Integrated information system EDI Continuous replenishment (A to B delivery)
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One of Carrefour’s Key Strategies
Collaborative approach with our suppliers More sharing of information Greater supplier involvement in the replenishment process Greater accountability: Shared objectives Inventory levels Cycle times Service rates, etc, … Performance indicators and score cards
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Carrefour and Unilever scope of operations
Commercial relationship in all Carrefour Countries Involvement of 57Unilever Companies Across all Unilever categories Mutually important business partners With a shared ambition for growth and operational global excellence
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Carrefour & Unilever - A mature Supply Chain in Europe
EDI rolled out at 100% in all major countries CMI with common tools and processes Building experience with ABC costing … and Product Availability & Traceability Results Improvements in Service levels Significant costs reduction Robustness of operations Better integration of work flows
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Definition of a Global Common Supply Chain Strategy
Corporate commitment to promote process improvements globally Use a standard scorecard to monitor current situation Implement Best Practices EDI Co managed inventory Global roll out plan for overseas regions (Latin America and Asia) Close cooperation on plan management
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Implementation of the strategy in Asia and Taiwan in particular
Asia is the fastest growing Carrefour region Capabilities and openness on new technologies Three priority countries: Taiwan Korea Thailand Taiwan the biggest Asian country for Carrefour An adapted infrastructure for a facilitated roll out
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Scorecard SPECIMEN
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Scorecard SPECIMEN
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Scorecard SPECIMEN
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Scorecard SPECIMEN
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Scorecard SPECIMEN
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Scorecard SPECIMEN
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Co-Managed Inventory (CMI)
PHYSICAL STOCKS MOVEMENTS FORECASTS + STOCKS & WHAREHOUSE MOVEMENTS ORDER PROPOSAL CLIENT DELIVERY ORDER CARREFOUR STOCK ORDER CONFIRMATION LEVER STOCK C ORDERS L I E N T E.D.I. Physical flow of products 12
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Supply Chain optimization in Taiwan very promising results
Improved service from Unilever to Carrefour’s warehouse on time deliveries = +7% product availability = +20% Increased service from Carrefour ’s warehouse to stores product availability = +11% While Reducing stocks by 40% Reducing delivery lead times by one day
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What is: ? A stand-alone profit-oriented business :
with its own management team focused on delivering efficiency to : the retail community, its suppliers through the use of internet based transaction and collaboration tools. A business whose services are available to all retailers, regardless of equity participation. It is not a «central buying office ».
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Pinault Printemps Redoute
The equity members Pinault Printemps Redoute A global purchase turnover > to US$ 200 billion A member’s commitment to bring 70% of this purchase amount on GNX
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The valuable services Additional Value Added Services
Sourcing Suppliers and Products Applications Workflow Applications Catalogues Collaborative Product Development Web-Enabled, Dynamic Trading Communication Tools Collaborative Planning, Forecasting and Replenishment (CPFR)
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Unilever: one of the chosen partners involved in GNX design and implementation
Prove transaction capabilities on the Net Set up a migration plan from existing EDI to GNX Develop a standardized approach for the product catalog with the other GNX partners Build supply chain optimization capabilities (CPFR)
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Taiwan a GNX pilot country
Two pilot countries: France and Taiwan Pilot objective: move EDI communication to internet enabled transaction on GNX Steps: Prove end to end communication based on new internet protocol Migrate current EDI messages on GNX Parallel run to test robustness Go live
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A view to the future of EDI communication
Potentially: - All countries - All suppliers
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Expected benefits from GNX
Unify all current processes and tools Reduce communication costs ( Internet Vs VAN’s) Handle existing EDI flows Promote the use of common worldwide standards Use in the future an easily and universally understandable language (XML) Enable access to other GNX functionality
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GNX pilot next steps Roll out of Unilever Carrefour learnings to all Carrefour countries Pursue pilot developments Product catalogue CPFR Carrefour to extend process roll out to all suppliers
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GNX a new tool for our Global Supply Chain Strategy
Global transactional capabilities Definition and use of a global communication standard Global data alignment and synchronization Ability to deploy standard processes globally Automation of all information flows with suppliers (including smaller ones) –Web EDI Advanced Supply Chain collaboration
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Conclusion A successful and promising collaboration:
A common and consistent strategy A global roll out Key learning for further implementation (new partners, new countries) GNX, a tool to accelerate such initiatives Most advanced technology Wild range of functionality enabling implementation of global best practices
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Thank you for your attention
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