1. NEXTMobile 2.0 Sponsorship Opportunities

2. Why mobile? Why now?  Mobile phones have become  A new media channel  A new marketing channel  The most personal technology connecting content providers, brands, and marketers with consumers  The largest global mass media market – One Billion phones worldwide

3. Non-Voice Usage Is Significant Percent of U.S. Mobile Subscribers Using Services in August 2006 38% 15% 12% 10% 9% 7% 4% 5% 3% 2% 0% 5% 10% 15% 20% 25% 30% 35% 40% Txt Photo Msg Browsed Purc Ring Pers Email IM Purc Image Work Email Purc Game Multi-Media Browsing on mobile has become a viable channel for media Source: m:metrics 200M US Subs

4. 0 5 10 15 20 25 30 35 40 Sep-05 Oct-05 Nov-05 Dec-05 Jan-06 Feb-06 Mar-06 Apr-06 May-06 Jun-06 Jul-06 Aug-06 Subscribers in Millions U.S. Mobile Subscribers Using Browser for Info, Entertainment, Messaging Mobile Browsing Is Growing 54% Annually Subscribers in millions Source: m:metrics

5. Majority of active users turn to mobile weekly for news and information Mobile Data Subscriber Stats: Educated urban audience –80% College Degree –32% Professional & Management Comprises highest disposable and per capita income DMA’s –70% - $75k+ HHI Avg. Age: 30 Skews slightly male Source: m:metrics Mobile Browsing Is Frequent And Demographically Attractive

6. NEXTMobile 2.0 Content  The sites will launch with the content:  News: Local, National, Irresistible  Weather  Sports  Entertainment  Soon to be added: Slideshows, Surveys & Video  Sample viewable area of the homepage – will vary by phone/carrier.  Sample of all content available from the homepage. 1 2 1 2

7. NEXTMobile 2.0 Sponsorship Opportunities  Web Site Mobile Branding Opportunities  Mobile promotional sponsor branding  Mobile launch/sign-up page presence  Mobile Sponsorship Opportunities  Rotating Banner Ads With Text  Rotating Text Ads  Splash Page  Click To Call Available on Splash Page  Ad Reporting Available

8. Mobile promotional sponsor branding Web Site Opportunity Logo on ads throughout the site promoting the Mobile product

9. Mobile launch/sign-up page presence Web Site Opportunity

10. Rotating Banner Ads With Text Link  Banner ads can be accompanied with a text link.  This ad’s text link is “Buy Movie Tickets!”.  Text links with Banner ads are limited to 20 characters.  Banner ads with text links can click-through to the client WAP site or to a Splash page. Mobile Opportunities

11. Rotating Text Ads  Text ads appear at the bottom of the index/category pages:  Front page  News  Weather  Sports  Entertainment  Text ads are limited to 50 characters  Text ads can click-through to the client WAP site or to a Splash page.  Text ads will usually be separated from the content on each site with different background colors.  You cannot change the text color, font size, typeface, etc. Mobile Opportunities

12. Splash Page* W/ Click To Call Option Splash page can include:  Banner logo at the top of the page  Headline  Text (up to 200 words)  One additional image per page  Click to Call! * Splash page needs 5 business days for production after mock up is approved by the client. Mobile Opportunities If advertisers don’t have a WAP site to link to we can create a Splash page.

13. How To Sell – Best Practices  Package The Buy  On-Air branding of the Mobile product  Web Site branding of the Mobile product  Mobile product ad placement  Multi-Level Mobile Sponsor Opportunities  Homepage  Banner w/text rotation  Text ad rotation  Section Index/Category  Banner w/text rotation  Text ad rotation  Linking  Client WAP site  Splash page w/Click to Call NEXTMobile 2.0