1. 1 © 2006 Nokia http://mobilesearch.nokia.com Nokia Mobile Search SES Chicago (Dec 5th 2006) Mikio Matsuo Product Manager, Multimedia Experiences

2. Company Confidential 2 © 2006 Nokia http://mobilesearch.nokia.com Nokia’s position in the market Nokia is the market leader in Smart Mobile Devices in 2005 (48% share) Nokia is the market leader in global device shipment of 265M in 2005 (33% share) 56 new models in 2005 We focus on total experience value proposition for end-users!

3. Company Confidential 3 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model Mobile is the ultimate advertising platform Personal Always-on Always with you Billing and payment possible Pay-per-Call is a tremendous opportunity for mobile Actual leads can be clearly understood by advertiser Easy integration for mobile (“interactive computer”) Pay-per-Action Delivery of coupons or routing information to advertiser Search and mobile maps with advertising icons will be a “game changer” Usage Case: Search=>Map & Map=> Reverse-Search Real value is when advertising becomes relevant & local (“around me”)

4. Company Confidential 4 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model Growth in the # of mobile web browsers The # of WAP and xHTML browsers already surpassed the # of browsers available on PCs However, when looking at the # of active browsers on mobile devices (at least one session per month), it doesn’t look that great Great opportunities ahead the network infrastructure, technologies and services are improved

5. Company Confidential 5 © 2006 Nokia http://mobilesearch.nokia.com Opportunities – Mobile as a significant business model Data charges and low quality network Discoverability Input / Output BUT Platform fragmentation

6. Company Confidential 6 © 2006 Nokia http://mobilesearch.nokia.com Meet Nokia Mobile Search Mobile Search is much more than web search

7. Company Confidential 7 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Vertical Search Vertical Search with leading brands for quick access to the data

8. Company Confidential 8 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Web Search You’re in Chicago for one night. You’ve never seen a Chicago Bulls’ game. Find out the schedule and maybe even purchase a ticket? Use your web search to find the Bulls’ web site, check it out and save it as a bookmark for later.

9. Company Confidential 9 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Local Search Late in the evening and hungry? You want to pick up a pizza on your way back? Use your YP service to find a pizzeria, call to order, locate it on the map and pick it up!

10. Company Confidential 10 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Image Search Everyone saw that scene with Madonna and Britney Spears? But not you? Use the Image Search service to quickly search, preview and download the image. Now you know what this thing is all about!

11. Company Confidential 11 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – List of features Over-the-air (OTA) updates (of new services) Media Roaming (Country to country) Fly to Berlin… OTA Server

12. Company Confidential 12 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – More features (Maps) Pan and zoom Easily locate POIs On the newly lauched N95 GPS, directions, navigation, aerial, satellite and 3D views

13. Company Confidential 13 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Connection to on-device applications Dialing Streaming and playback Browsing Savin g events Saving Contacts Showing on map Setting alarms Saving to Gallery (D/L) Sharing with friends Viewing Adding to bookmarks

14. Company Confidential 14 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – So far… Distribution: pre-installation and web download Used in over 140 countries and in 460+ operator networks Constant growth: 25% monthly growth in search volume Structured data: Image Search and Local Search are stickier than Web Search

15. Company Confidential 15 © 2006 Nokia http://mobilesearch.nokia.com Mobile Search – Your ads could be shown on Nokia devices Search Engines YP and Directory Publishers SEO/SEM Business listings

16. 16 © 2006 Nokia http://mobilesearch.nokia.com Thank you! http://mobilesearch.nokia.com