1. © GMC Software AG Inspire Campaign Manager September 14, 2015 1

2. © GMC Software AG Agenda Marketing Creative Flow Main Objective of 7.0 Relevancy Challenge Template and Digital Assets Multi-channel Campaign Management Solution Data Repository Version 8 Update September 14, 2015 2

3. © GMC Software AG Marketing Creative Flow * from Gartner 7.0 September 14, 2015 3

4. © GMC Software AG Main Objective of 7.0 Business users can target and execute campaigns without involvement of IT staff Instant availability of relevant campaigns Active customer info = refined corporate memory September 14, 2015 4

5. © GMC Software AG Relevancy challenge September 14, 2015 5 Campaign Manager Customer Database Marketing Analyst

6. © GMC Software AG Template and Digital Assets Assets assigned to universal communication template September 14, 2015 6

7. © GMC Software AG MCCM Solution 7 Automation Click-Through Server Designer Channel 7.0 Repository Campaign Manager Survey `

8. © GMC Software AG Data Repository Enables single view of customer – Consolidated data from silos (CRM, ERP, Facebook) – New data from Analytics (Preference,PURL,Survey,Clicks) Structured database of marketing events – Transactional – Preference – Promotion – Social September 14, 2015 8 1´000´000 records in 47 sec

9. © GMC Software AG Connection to Enterprise Data September 14, 2015 9 ETL Campaign Manager Data Repository CRM ERP Multi-channel Production PrintNet T Data Processing Business Inteligence

10. © GMC Software AG Campaign Manager Summary Integrated Data management -Effective utilization of data staff Single view of marketing activities and data -Campaign contains references to marketing message, channel and split Project management -Optimized for Campaigns September 14, 2015 10

11. © GMC Software AG Version 8 Update Inspire Campaign Manager September 14, 2015 11

12. © GMC Software AG Campaign Concept September 14, 2015 12

13. © GMC Software AG Production progress and response tracking is integrated in Campaign Manager Production Progress & Response September 14, 2015 13

14. © GMC Software AG Campaign – Response Tracking September 14, 2015 14

15. © GMC Software AG Campaign - Tracking Drill Down September 14, 2015 15

16. © GMC Software AG Write text content in WYSIWYG Web editor WYSIWYG Editor September 14, 2015 16

17. © GMC Software AG Analyses provide you with tools to visualize and understand your customer data Analyses September 14, 2015 17

18. © GMC Software AG Profiler helps you to visualize your customer preferences and buying motivators With only a few clicks, you can profile, segment and create campaigns that provide each customer with relevant information that reflects their interests Profiler September 14, 2015 18

19. © GMC Software AG A decision tree is a decision support tool that uses a tree-like graph or model of decisions and their possible consequences Decision Tree September 14, 2015 19

20. © GMC Software AG Enhanced Campaign concept environment to visualize marketing communications and their status Production progress tracking and response tracking integrated in Campaign Manager WYSIWYG editor for content writing on Web Analyses to visualize and understand your customer data Profiler Decision Tree Campaign Manager 8 Summary September 14, 2015 20

21. © GMC Software AG Thank you September 14, 2015 21