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Published byAnthony Murphy Modified over 9 years ago
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Customer Relationship Management Greendot
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Objective To revitalize Your system
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Overview Quick overview of what this meeting is all about To Learn About – Marketing
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Brainstorming Describe the objective(s) of the exercise: New product or service ideas? New feature ideas? Feature/product naming? Promotion ideas? New process for doing something? Define top requirements or restrictions.
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Rules No idea is a bad idea Be creative Take risks No criticism allowed
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3 Important Points The Most Important Goal is – CREATE & KEEP THE CUSTOMER Not To sell – Help Them To buy People love to buy – Hate to be sold
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Better Then a Selling Selling – Money Making Understand customer – NEED Helping the customer is our top priority In tennis if u serve better u can win
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The gretest customer ever You win Use your emotions – Knowledge is of second priority People Are More governed by customer - & emotions are contigious
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Why customer Buy Good feeling Solution to problem Problem = What You want – What You Have
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The right touch Act the way you feel & you will feel the way you act Never tell customers your problems Don’t ask How are you – Say Nice to meet you Rememeber They buy for their resason & not for ours
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The right touch Should ensure that customer get the values of money Use problem solving approach –Pay attenntion to the customer then the goods Have a good body langauge Good dressing Good communication
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They will buy much more when they buy you Point to boost customer image – open emotional account with Your customer Recognize & praise people – Hair dye & looking young Use humor- hen people laugh they listen More Let them know what you are thinking about you.
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The customer perception Keys to chaping customer perception Develop customer profile Look at your business with customer eyes Be aware of over promising Do not cheat your customer - Just to sell the Product Your Image – Representing Your company Problem – great opportunity to win a customer
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Use of survey Result of the survey - Best marketing tool Keep asking - keep Improvising
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BE RELIABLE- consistent performance is what customer wants from us BE CREDIBLE- if the customer buy the product, he wants to safe and guaranteed. BE ATTRACTIVE- body language BE RESPONSIVE– accessible, available and willing to help customer whenever the customer has a problem. BE EMPATHIC- to be in customer’s shoes and grasp his point of view
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