1. DirectConnect to UCF Workshop July 22 nd, 2010

2. Getting Started— The Development of an Idea

3. Joint Resolution Shared vision Student Experience Facilities Academic Programs

4. Principles Access Choice Flexibility Progression and Completion Transition Academic Support Guarantee

5. Facilities: Shared Vision Entire campus view Shared Vision Workshop Integrated services Ongoing discussions/opportunities

6. Academic Programs Regional approach Promise for additional programs @ UCF Regional Campuses DirectConnect students ARE UCF students for limited or restricted majors Increase UCF RC programs @ shared use facilities

7. UCF Valencia West 2006 BAS BABA Liberal Studies Psychology 2010 BAS BABA Architecture Criminal Justice Electrical Engineering Interdisciplinary Studies Legal Studies Nursing Political Studies Psychology Sociology

8. Identifying Participants

9. Definition-Who is a DirectConnect to UCF Student? Any AA, or articulated AS, Brevard, Lake- Sumter, Seminole State or Valencia graduate who meets the FL 2+2 statute. Q: What is the difference between 2+2 and DirectConnect? Guaranteed admission to UCF* * Consistent with university policy. Limited access and restricted access programs may require an additional admission process.

12. Marketing Branding and Message “What to call it?”

13. Planning and Objectives To increase awareness among area high school and partner community college students. Two fold approach to communication – College and UCF To increase the number of students enrolled in the program.

14. Planning and Objectives Brainstorming Marketing Task Force Branding and Identity –Graphic Standards

15. Design Elements DirectConnect to UCF logo Gold background with black text “Guaranteed ENTRY” stamp Photography of “real” students Flexibility in design and copy

16. Marketing Materials Banners Cinema Facebook General and Partner-specific Brochures Joint Radio Campaign Outdoor Postcards Posters Print Promo Items Stationery Web page

23. Results More than 38,000 students have signed up as DirectConnect to UCF Ad campaign generated over 1.7 million media impressions and nearly 30,000 hits to the website in year one.

25. Added Year 3 DirectConnect to UCF web page DirectConnect to UCF card CRM Communication and tracking

28. Current Tools 2010 Internet/Social Networking Sites Joint Ads Additions to Website – Video – Student Tools/Resources

29. Program Development

30. High enrollment majors (Business, Psychology) High demand, limited access (Engineering, Nursing) B.A.S. degree options New pathways – Architecture Building Academic Pathways

31. LifeMap (at Valencia) Communication Plan (Valencia and UCF) Individual advising (referrals) Decision Days Classroom presentations Individual advising Advising Systems

32. Student clubs Athletic events (UCF) Assistive technology Student Conduct Skillshops Co-curricular programs

33. Six professional advisors Employed by UCF, but advise only community college students Offices located at community/state college campuses Provide General Education Program advising in accordance with community college policies Provide program pre-requisites advising for all UCF degree programs (95 undergraduate programs ) Shared Advisors

34. Advising Best Practices Student intake and interview Review community college transcript/audit Full-time vs. Part-time Remedial courses completed Grade point average Repeat courses Career goals aligned with major Appropriate UCF major and CC pre-major selected

35. Advising Best Practices Discuss DC program & encourage student to register Explain how AA/AS transfers to BA/BS Create an academic plan with student Explain Gordon Rule and CLAS requirements Explain Foreign Language requirements Review Limited/Restricted Access programs –How & When--Reality of admission process

36. Transition Advising Explain transition process Create timeline for the student –Schedule plan –CC graduation application deadline –UCF application deadline –Immunization documents –Orientation –UCF entry term Explain admissions process in detail –Decision Days –Official transcripts –H.S. Foreign Language requirement –Things for transfers to omit

37. Coordinating Team (meet 3x/year) Academic program planning Learning Day – Advisor Training Dean of Students Staff Meetings Student Affairs Professional Development Day Ongoing discussion/referrals Faculty curriculum discussions Staff Development

38. Student Communication: Three-Pronged Approach

39. Prong 1: Valencia Community College Printed on application Orientation slide/discussion Distribution of Flyers and Brochures Targeted e-mail messages

40. Prong Two: Collaborative approach Joint message e-mails at designated mileposts Joint community presentations (counselor seminar) Joint campus workshops (skillshops) Collaborative staffing (staff meetings) Prong 2: Collaborative approach Joint e-mails at designated mileposts Joint community presentations (counselor seminar) Joint campus workshops (skillshops) Collaborative staffing (staff meetings)

41. Prong 3: UCF Communications Target e-mails starting at 30 credits On campus services and staff Direct advertisement Personal advising

42. UCF General Communication Based on DirectConnect to UCF card 4 html messages – triggered over a time frame List provided to DirectConnect Advisors List provided by DC Advisor to the partner college representative

43. Student Tracking: Staffing & Technology Challenges

44. Identifying participants (how do we identify them in our system) Limitations of technology in tracking these students Specific data needed from partner institutions to accurately & appropriately identify this population Challenges

45. Coding in Banner Admissions has guidelines/format to identify students Use two different forms Enter intended term, campus and major as comments Each CC identifies differently

46. Coding in Oracle-PS Mods placed in 2008 for student group Prospect and Applicant code Code identified in the TSR (audit-UCF) Communications based on code

47. Data Exchange

48. What needs to be done? –Management and dissemination of data coming to and from partner schools –Initial coding of students participating in DirectConnect to UCF –Timely, advanced Transfer Credit processing Who will do it? Tracking/Staffing

49. Data Sharing Key ingredient of partnership success! Includes: Lists of active DC students Various reports system redesign Transcripts sent at multiple credits earned

50. Communication Plan Send letter to UCF FTIC denied students to encourage CC application Student begins at CC –DC attribute placed on record –Tracked at multiple times during year –Sent various communication during school year UCF advisor has access to CC database (varies with CC partner)

52. Growing the Partnership

53. Purpose: …innovative ways to promote expanded access for Florida students…(section 3) Creation of the College Access Summit Summit 1 Summit 2 Story Jam initiative and video Summit 3 Summit 4 www.collegeaccess.ucf.edu

54. College Access Summits Nov 2007 – Access to Higher Education: A Case for Action? April 2008 – How to Increase College Access Feb 2009 – Regional Data and Benchmarks – Key Practices Feb 2010 – Data Sharing, High School Accountability, Resource Development

55. Direct Connect Working Groups Curriculum Alignment Data Reports System Resource Development

56. Example: Curriculum Alignment www.curriculumalignment.ucf.edu

57. Questions/Discussion