1. Technical Workshops | Esri International User Conference San Diego, California Esri Maps for IBM Cognos Dave Kerr Darren Nelson July 2012

2. Location Analytics - Esri Maps for IBM Cognos - What is it, and why does it matter? - Demo: How it Works - What’s Included Road Map Q & A Session Agenda

3. Geography matters Improving efficiency, communication, and decision-making

4. OTHER THINGS MATTER, TOO…

5. 5 5

6. Why BI and Analytics Matter Source: Top 10 Technical Priorities, Gartner CIO Studies (2005-2011) 6 2005200620072008200920102011 1 Security enhancement tools BI Applications Virtualization Cloud Computing 2 BI Applications Security technologies Enterprise applications (ERP, CRM and others) Cloud Computing Virtualization 3 Mobile workforce enablement Legacy application modernization Servers and storage technologies Servers and storage technologies (virtualization) Web 2.0 Mobile Technologies 4 Workflow management deployment and integration Collaboration technologies Networking, voice and data communications Legacy modernization, upgrade or enhancement Legacy application modernization Networking, voice and data communications IT Management 5 Enterprise resource planning (ERP) upgrades Customer sales and service Servers and storage technologies (virtualization) Technical infrastructure Collaboration technologies BI Applications

7. BI Genesis: The Dreaded “IT Backlog” Expectation: - all data MUST be linked, and - available to everyone from anywhere 7 Demand to answer questions with data Requests for reports. (Sometimes answers actually come back…) Growing corporate data

8. What data is accessible using BI? All of the data business users want on a map! ERP ERP CRM CRM FINANCE FINANCE …… BI APPLICATIONS CORPORATE DATA WAREHOUSE

9. Location Analytics Augmenting mission-critical, enterprise business systems with complementary content, mapping, and geographic capabilities.

10. Spatial Analytics Information / Data Enrichment Location Analytics Mapping and Visualization

11. ArcGIS Online Bringing maps to Business Intelligence New ways to extend the value of your geospatial assets Esri Map Services Esri Maps For IBM Cognos Boundaries Basemaps BI Dashboards Select map layers “Spatially organize” Map-report interaction Business Users applying Location Analytics

12. Values Complementary - Leverage in-place reporting infrastructure and assets - Enterprise BI demands Enterprise Mapping Non-Disruptive - Leverage in place BI skills - No coding required High Value to the Business - Immediate comprehension among users - Instantly gain new perspective on familiar data

20. Dave Kerr Let’s see it!

21. How it all fits together 21 IBM Cognos Viewer, Map Viewer (Author Map - Enabled Reports) (Consume Map - Enabled Reports) ArcGIS Online Map Services (REST) for Base Maps, standard features (State, ZIP, County,…) Geodatabase IBM Cognos Data Packages Blue text indicates a components of Esri for IBM Cognos IBM Cognos Report Studio, Map Studio Web Servers IBM Cognos Business Intelligence ArcGIS for Server Enterprise Standard Vantage Connector

22. Road Map Deeper integration into IBM Cognos Mobile support

23. Steps to evaluate UC sessions My UC Homepage > “Evaluate Sessions” Choose session from planner OR Search for session www.esri.com/ucsurveysessions

24. Thank you for attending Have fun at UC2012 Open for Questions Please fill out the evaluation: www.esri.com/ucsessionsurveys Offering ID: 1014