1. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

2. This document is for informational purposes. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described in this document remains at the sole discretion of Oracle. This document in any form, software or printed matter, contains proprietary information that is the exclusive property of Oracle. This document and information contained herein may not be disclosed, copied, reproduced or distributed to anyone outside Oracle without prior written consent of Oracle. This document is not part of your license agreement nor can it be incorporated into any contractual agreement with Oracle or its subsidiaries or affiliates.

3. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

4. Cheryl Crawford Principal Sales Consultant Joe Burkhart Director Higher Education “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”

5. CRM for Higher Education Oracle Student Recruitment

6. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Key Constituents Prospective Students & Parents Current Students Alumni & Friends Faculty, Staff & Retirees Visitors & the Community Economic Partners The ability to learn more about our customers faster than the competition. Business Intelligence The ability to turn that learning into action faster than the competition. RELATIONSHIP MANAGEMENT Knowledge >>> Empowerment >>> Action Data >>> Information >>> Knowledge 6

7. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” What CRM really is... Entire new markets have emerged to address the issues of Customer Relationship Management. This has created confusion on what CRM really is...  the management of all customer facing functions through  a comprehensive set of strategies, processes/metrics, technology systems and organizational structures  that allow companies to attract, retain, service and expand customer relationships  in a way that builds sustainable customer loyalty and business value to the organization.  the management of all customer facing functions through  a comprehensive set of strategies, processes/metrics, technology systems and organizational structures  that allow companies to attract, retain, service and expand customer relationships  in a way that builds sustainable customer loyalty and business value to the organization. 7 Harvard Business Review

8. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Student Life Recruiting Admissions Records and Registration Student Accounts Financial Aid Academic Advising Housing Alumni Affairs Alumni Develop. Institution Disparate Experience Web e-Mail In Person Fax Phone Mail

9. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Webe-Mail FaxPhone In Person Multi-Channel Unified Channels Singular Experience 9

10. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Key Constituents - Relationships Prospective Students & Parents Current Students Alumni & Friends Faculty, Staff & Retirees Visitors & the Community Economic Partners 10

11. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Key Constituents - Relationships Prospective Students & Parents Current Students Alumni & Friends Faculty, Staff & Retirees Visitors & the Community Economic Partners 11

12. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Student Alumni & Life Long Learners Student Services Student Aid Enrollments Application & Admissions Cultivate Inquirers Prospect Generation Identify Markets Recruiting Admission & Enrollment Service & Retention Cultivate the Entire Relationship

13. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” e-Business in Higher Education Counter Call CenterInternet Interactive TVMail Kiosk Hand- held

14. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”  Processes that comprise the Scope of CRM Strategy:  Oracle Student Recruitment – the key process in Higher Education include functions related to Student Recruiting and Campaign Management ( Communication Plans)  Student Retention  Customer Support – Improve Student retention by providing personalized 24/7 service  Oracle Help Desk  Robust Analytics  Daily Business Intelligence Business Strategy for Higher Education

15. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Solving Common Recruiting Problems Target Your Most Desirable Candidates Focus Your Efforts on Them Capture and Leverage Information about Them Personalize Your Communications Report, Manage, Adjust – Real Time

16. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Increase Enrollment Increase the Academic Profile of the Entering Students Increase Diversity on Campus Improve the Overall Process of Prospective Students Being Able to Choose Your Entering Class Rather Than Waiting For Them to Choose You Enable Recruitment and Retention Efforts to be Shared Throughout Various Departments Traditional Recruitment Goals

17. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Why Implement CRM Solutions? Improved Service and Satisfaction multi-modal, 24 x7 information access comprehensive view of interactions increased responsiveness and personalization overcome organizational stovepipes Reduced Costs through Self Service and Automated Processes Improved Internal and External Communication - and Real Time Information Sharing Improved Recruitment and Retention

18. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Oracle Student Recruitment: Value Proposition List Management Campaign Planning Events Planning, Execution & Registration Communications Management (ad hoc, automated, recurring, event triggered, high volume mass mailing) -- via email, fax, print, web and third party fulfillment houses 360 Degree View of the Person Single Database – One Platform

19. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” D E M O N S T R A T I O N Oracle Student Recruitment

20. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” University of San Diego “We’ve been able to execute our entire recruitment plan for the spring semester and are underway in doing so for the fall semester. We’re able to communicate better and faster with students when we manage their applications and we’re able to interface with all of our existing campus systems until those implementations are put into place.” Steve Pultz, Director of Admissions University of San Diego Provide information to recruits earlier and better target messages to their interest Higher recruitment response rates at a lower cost Improved capability to attract desired students

21. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Additional Recruitment Components: Call Guided Assistance – Scripting Web Event Registration – Scripting / iStore Automating Email Responses – Email Center Online Survey Capabilities – iSurvey Call Center Routing – Advanced Inbound Automated Outbound Calling – Advanced

22. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Oracle Help Desk: Personalized 24/7 Support to Constituents Knowledgebase searches to Frequently asked questions Interactive Online Forums

23. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” Robust Analytics: Marketing Business Intelligence Sales Business Intelligence Service Business Intelligence Interaction Center Intelligence Balanced Scorecard Discoverer – Ad Hoc

24. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.” A Q &

25. Thank you ! Cheryl Crawford CRM Sales Consultant cheryl.crawford@oracle.com Vision University

27. “This presentation is for informational purposes only and may not be incorporated into a contract or agreement.”