1. People & Passion Intro Top 5 wish list for common tools 10.01.2012 - IBM

2. People & Passion Top 5 wish list for tools Last year we made a long list of what we need to succeed. I have split this into 8 groups: Information Communication Attitude Cooperation Tools Ourselves From sister companies Various Most of these points have not been finalized – mainly because of time constraints. But there has been quite some work on several of them!!

3. People & Passion Information –Documentation Updates specs, certificates etc. (as demanded, with indicative prices, delivered with samples) –Trends (from marketing) Including consumer needs/trends (from Orkla Brands??) –Who is OFI (presentation of OFI, the companies and their competitive edge) –Market description/information –Info/advice on raw materials price development (increasingly important)

4. People & Passion Communication –Should be clear, direct and precise –Internal Contact persons Speed, speed, speed Openness language –Avoid competition with sister companies –Prioritizing of resources

5. People & Passion Attitude –Speed is of utmost importance (respond within 8 working hours) –Think long term –Be pro-active –Focus on adding to the value chain –Improvement culture –Set goals also for response time on various issues (for instance handling of complaints) and work to improve

6. People & Passion Cooperation –Internal business rules –Relations/confidence/trust –Common strategy within category

7. People & Passion Ourselves (The OFI Industrial Sales Team) –Do we have the “right” people? Technical knowledge Right attitude Business case builders –Skills can always be improved (Orkla B2B2D and others) –Know the customers

8. People & Passion Tools –Check lists (ask the right questions) –C2C –OFI KAM model –Common CRM system (intranet based) First step maybe share visit reports –Use the intranet – new version on the way OFI presentation file (Power-Point) – new version on the way Partner/customer overview (per company) Country pages Key Account pages News corner Who is who OFI product finder – will be part of new version of intranet –With updated specifications (type Sonneveld Specs Plaza) –New product launches Media space (contains logos, advertising, commercials etc.) CSR/Environment information on Q & A page OFI products, their main competitors and their USP’s –Customer plans (make a model like for category plans)

9. People & Passion From sister companies –Innovation Keep it simple Know what you have developed before –Technical support (there is lack of capacity) –Production flexibility Tailor made Packaging solutions Service level Lead time –Customer service second to none –Updated knowledge about legislation within category/market –Reduced delivery time/lead time (just-in-time) –Re-launches

10. People & Passion Various –KAM must be the driver for OFI –Local company to be the category driver (for the country)

11. People & Passion Now Group work What are the 5 most important common tools that we would like to have? Do not necessarily limit yourselves to the points from last year. Presentation – the list and why it is so? Discussion and agreement on a common wish list Who will be project responsible for each tool?

12. People & Passion Next I will take up this list with the OFI MT and try to get both approval and resources. The project responsibles will select a project team and together make a suggestion for the OFI MT to approve. Approval from the MT Implementation by the project teams.