1. Digital Communications Showcase Sydney - 5 March 2015 Australian Government Success Stories

2. PAUL HODGSON Swift Digital: Who are we, and what is the Suite?

3. 2015 DIGITAL COMMUNICATIONS SHOWCASE THE SUITE SWIFT DIGITAL

4. RYAN HARRIS Public Transport Victoria: Building and delivering a weekly network communication

5. 2015 DIGITAL COMMUNICATIONS SHOWCASE TAKING INSPIRATION FROM LONDON PUBLIC TRANSPORT VICTORIA

6. 2015 DIGITAL COMMUNICATIONS SHOWCASE DESIGNING WITH COLOUR PUBLIC TRANSPORT VICTORIA

7. 2015 DIGITAL COMMUNICATIONS SHOWCASE WEEKLY NEWSLETTER CAMPAIGN PUBLIC TRANSPORT VICTORIA

8. 2015 DIGITAL COMMUNICATIONS SHOWCASE WEEKLY NEWSLETTER CAMPAIGN – MOBILE VERSION PUBLIC TRANSPORT VICTORIA

9. 2015 DIGITAL COMMUNICATIONS SHOWCASE FORWARD NETWORK UPDATES PUBLIC TRANSPORT VICTORIA

10. 2015 DIGITAL COMMUNICATIONS SHOWCASE CAPTURING SUBSCRIBERS PUBLIC TRANSPORT VICTORIA

11. MICHAEL CAI Seniors Card NSW Making the jump from print to digital

12. 2015 DIGITAL COMMUNICATIONS SHOWCASE DISCOUNT DIRECTORY AND COMPETITION CAMPAIGN SENIORS CARD NSW

13. 2015 DIGITAL COMMUNICATIONS SHOWCASE PREVIOUS PROCESS SENIORS CARD NSW Printing the Directory Setup of an online survey to capture emails and preferences Initiated conversation with us to see if we can automate and generate a series of unique Woolworth voucher numbers. Export collected survey results to pass to Service NSW The uploading of the collected data Manage the competition entries Update the Senior’s preferences and interests in the CRM. Manual transfer of data Manual process, requiring administration time and prone to human error. No validation of Seniors Card memberships.

14. 2015 DIGITAL COMMUNICATIONS SHOWCASE IMPLEMENTED PROCESS SENIORS CARD NSW CRM Validate

15. 2015 DIGITAL COMMUNICATIONS SHOWCASE IMPLEMENTED PROCESS SENIORS CARD NSW Woolworth’s Voucher CRM

16. 2015 DIGITAL COMMUNICATIONS SHOWCASE PROCESS SUMMARY SENIORS CARD NSW Seniors Card website CRM integrated web form Emailed Discount Directory Printed Discount Directory

17. RYAN HARRIS WorkSafe Victoria: Safety Soapbox: Perfecting the opening hook

18. 2015 DIGITAL COMMUNICATIONS SHOWCASE SAFETY SOAPBOX WORKSAFE VICTORIA

19. 2015 DIGITAL COMMUNICATIONS SHOWCASE LET’S TALK NUMBERS WORKSAFE VICTORIA 40% 62% OPENED Open Rate ENGAGED CTOR Rate

20. 2015 DIGITAL COMMUNICATIONS SHOWCASE ABSOLUTE SHOCKER WORKSAFE VICTORIA

21. 2015 DIGITAL COMMUNICATIONS SHOWCASE PERFECTING THE OPENING HOOK WORKSAFE VICTORIA 1.Make it easy to recognise 2.Go for emotional impact 3.Incite curiosity

22. MICHAEL CAI NSW Trade and Investment Deploying an online event registration system

23. 2015 DIGITAL COMMUNICATIONS SHOWCASE CUSTOM DESIGNED MICROSITE NSW TRADE AND INVESTMENT

24. 2015 DIGITAL COMMUNICATIONS SHOWCASE TRADE AND INVESTMENT’S NEW WEBSITE NSW TRADE AND INVESTMENT

25. 2015 DIGITAL COMMUNICATIONS SHOWCASE AUTOMATED EVENTS CALENDAR NSW TRADE AND INVESTMENT

26. 2015 DIGITAL COMMUNICATIONS SHOWCASE MULTI-PURPOSE INVITATIONS NSW TRADE AND INVESTMENT

27. 2015 DIGITAL COMMUNICATIONS SHOWCASE BRAND CONSISTENT REGISTRATION PROCESS NSW TRADE AND INVESTMENT

28. 2015 DIGITAL COMMUNICATIONS SHOWCASE LIST NURTURING EMAIL NSW TRADE AND INVESTMENT

29. 2015 DIGITAL COMMUNICATIONS SHOWCASE EVENT RESULTS NSW TRADE AND INVESTMENT

30. RYAN HARRIS Bureau of Meteorology: Consolidating three platforms into one

31. 2015 DIGITAL COMMUNICATIONS SHOWCASE THREE PLATFORMS INTO ONE BUREAU OF METEOROLOGY Email Marketing Platform Event Management Platform Online Survey Platform Three separate platforms Email Marketing Platform Online Survey Platform Event Management Platform One digital platform: The Suite

32. 2015 DIGITAL COMMUNICATIONS SHOWCASE EMAIL: CAMPAIGNS AND ALERTS BUREAU OF METEOROLOGY

33. 2015 DIGITAL COMMUNICATIONS SHOWCASE EMAIL: NEWSLETTERS BUREAU OF METEOROLOGY

34. 2015 DIGITAL COMMUNICATIONS SHOWCASE EMAIL: COMMUNITY/STAFF COMMS BUREAU OF METEOROLOGY

35. 2015 DIGITAL COMMUNICATIONS SHOWCASE EVENTS: STANDARD BUREAU OF METEOROLOGY

36. 2015 DIGITAL COMMUNICATIONS SHOWCASE EVENTS: NATIONAL CONFERENCES BUREAU OF METEOROLOGY

37. 2015 DIGITAL COMMUNICATIONS SHOWCASE SURVEYS BUREAU OF METEOROLOGY

38. 2015 DIGITAL COMMUNICATIONS SHOWCASE THE BEST PART? BUREAU OF METEOROLOGY Email Marketing Platform Online Survey Platform Event Management Platform One digital platform: The SuiteOne database, global reporting =

39. MICHAEL CAI NSW Office of Liquor, Gaming and Racing Taking risks and trying new strategies

40. 2015 DIGITAL COMMUNICATIONS SHOWCASE LICENCE SPECIFIC EMAILS NSW OFFICE OF LIQUOR, GAMING AND RACING Hotels, Clubs and On-Premises Limited – Multi-function Producer/Wholesale Packaged Liquor < 3 Packaged Liquor > 4 Packaged Liquor > 9 Survey Reminder

41. 2015 DIGITAL COMMUNICATIONS SHOWCASE EMAIL CAMPAIGN FOR SMALL BARS NSW OFFICE OF LIQUOR, GAMING AND RACING

42. 2015 DIGITAL COMMUNICATIONS SHOWCASE WHOLESALER/PRODUCER SURVEY NSW OFFICE OF LIQUOR, GAMING AND RACING

43. 2015 DIGITAL COMMUNICATIONS SHOWCASE PROJECT RESULTS NSW OFFICE OF LIQUOR, GAMING AND RACING Multi-Touch / Multi-Channel Campaign Results Touch #1 – First email Recipients: Responses: Response Rate: Campaign time: four days 1,864 182 10% Touch #2 – Follow up email Recipients: Responses: Response Rate: Campaign time: five days 1,682 422 23% Touch #3 – Phone call Contacts: Responses: Response Rate: Campaign time: one week 1,442 898 48%

44. PAUL HODGSON Swift Digital: Choosing the right technology partner and digital platform

45. 2015 DIGITAL COMMUNICATIONS SHOWCASE CHOOSING THE RIGHT TECHNOLOGY PARTNER AND DIGITAL PLATFORM SWIFT DIGITAL 1.What are your five key goals right now? 2.How do you foresee your needs changing in the next three to five years? 3.Will your branding requirements be addressed? 4.If you are considering a move from your current platform, how will data migration be managed? 5.How are the relevant data privacy laws addressed? 6.From a deliverability standpoint, does the technology have what it takes to ensure your messages get to your audience? 7.Is it easy to learn and use? 8.Is it an IT solution or a marketing communications solution? 9.How does support stack up? 10.What are the service level guarantees? 11.Will you be the big fish or the small fish? 12.Will this be a user/vendor relationship or a client/partner relationship? 13.What are your commitment options? 14.Is the solution mobile ready? 15.Does the solution talk to your CRM?

46. Thanks for attending. Please join us for lunch.