1. Chapter 8: Tools 1 Copyright 2014 Cengage Learning. All rights reserved.

2. Let’s Discuss “Your premium brand had better be delivering something special, or it’s not going to get the business.” ~Warren Buffett 2 Copyright 2014 Cengage Learning. All rights reserved. Michael D Brown

3. Job search tools and your career development Basics Resume Cover letter Thank you letter Supporting materials Reference page Networking letter Online profile Portfolio Writing samples Design work Publications Presentations 3 Copyright 2014 Cengage Learning. All rights reserved.

4. Clear and consistent message Qualities you represent Assets to highlight Personal Brand 4 Copyright 2014 Cengage Learning. All rights reserved.

5. What can you learn from your job search tools? How strong is your message?Are there gaps in your skills?Develop relevant skills to market yourself 5 Copyright 2014 Cengage Learning. All rights reserved.

6. Build Your Brand Build your career intentionally Choose experiences to develop motivated skills Become "go-to" person for tasks you enjoy 6 Copyright 2014 Cengage Learning. All rights reserved.

7. Identify and demonstrate your brand 7 Copyright 2014 Cengage Learning. All rights reserved. Personal Brand SkillsPreferencesValues

8. Tech savvy: Branding yourself with blogs, social networking sites and online discourse 8 Copyright 2014 Cengage Learning. All rights reserved. Plan and Choose your Resources 1000 Words Mihai Simonia almagami 1000 Words Oleksiy Mark ra2 studio

9. Resumes for the real world: Choose a format Linear career path Recent grads with some experience Reverse chronological Focused on skill sets Inexperienced candidates Career changers Functional Highlights key assets while listing experiences Experienced job seekers Graduates with extensive school and work activities Combination More comprehensive Generally reserved for academics, scientists, Professionals with advanced degrees Curriculum vitae (C.V.) Highlights of career Written as short story Celebrities, public figures, senior-level executives Biography 9 Copyright 2014 Cengage Learning. All rights reserved.

10. The Basics of Resume Writing Copyright 2014 Cengage Learning. All rights reserved. 10

11. Prepare a targeted resume Start with master resume Find target positions Select format Open new document Enter contact information Select and prioritize sections Determine look EvaluateGet feedback Copyright 2014 Cengage Learning. All rights reserved. 11

12. Sections of your resume Online profile or personal website Objective Profile or summary EducationExperienceActivities SkillsCertifications Specialty headings Copyright 2014 Cengage Learning. All rights reserved. 12

13. Tech savvy: Copyright 2014 Cengage Learning. All rights reserved. 13

14. Just say it! Action verbs Describe exactly what you did Different types of skill sets Leadership/management Administrative/organizational Communication/interpersonal Analytical/research Creative/innovative Counseling/helping/teaching Copyright 2014 Cengage Learning. All rights reserved. 14 RAGMA IMAGES

15. Work with Awareness: Market your social awareness Values Qualities Transferable skills Copyright 2014 Cengage Learning. All rights reserved. 15 iQoncept

16. Prepare Winning Cover Letters Copyright 2014 Cengage Learning. All rights reserved. 16 Four components of letter GreetingIntroductionBodyClosing

17. Create Targeted Cover Letter Review job listing Which skill sets match requirements? Choose three area to address 17 Copyright 2014 Cengage Learning. All rights reserved. Alexandar Iotzov

18. Embracing Differences: Cultural differences in job search materials Cultural norms in the searchVariations on the resumeCommunication for international search Copyright 2014 Cengage Learning. All rights reserved. 18

19. Additional job search tools 19 Copyright 2014 Cengage Learning. All rights reserved. thumb karen roach

20. Thought questions Do you feel prepared to sum up your assets in a resume? Do you feel that your experiences reflect your best assets? Do your activities and involvement reflect your leadership potential? Do you feel your reputation and personal choices present a consistent brand that makes you proud? Why or why not? Copyright 2014 Cengage Learning. All rights reserved. 20