1. Summer Internship Working in Japan - Different Culture/Environment Kana YASUDA

2. Agenda 1. Objectives 2. Instructive Classes 3. Internship (1) Katz MoIS (2) Technobrain Co., Japan 4. What I learned…

3. １． Objective of Summer Internship  Requirement for MoIS students!  Get exposure to IT world in Japan - Marketing & Information Technology  Search Job Opportunity in Japan My internship objective is mainly for first step to real Business world.

4. ２． Instructive Classes  Be sure to acquire basic skill to communicate IT person  Be sure you need business skill to analyze business to develop system Learning in “MBA & MoIS” curriculum is required for communication between business and IT person I realized the Katz curriculum is needed in the real world – bridge between business & IT.

5. ２． Instructive Classes  Prepare for summer internship Internships  Related with Internet Business (1) Internship1:Technobrain Co., Japan (2) Internship2: Katz MoIS website - Database Management - System Analysis and Design - Object Oriented Programming, C++ - Commerce on the Info Highway Prior to internship, we need to acquire skill to challenge tasks, The following courses are good for special purposes.

6. ３． Internship （１） Katz MoIS website  Add new functions - self-evaluation formsself-evaluation forms - comment and suggestion formcomment and suggestion form - presentation schedulepresentation schedule Useful Classes C++ System Analysis and Design Commerce on the Info.Highway My Assignment  Update information for 1999-2000 Go To DEMO Assignment in Kats was good opportunities to verify/reconfirm the IT skill.

7. ３． Internship (2)Technobrain Co., Japan Company profile Established in 1992 Business Description An employment agency for Technical HR Software/System Development 2 nd internship was conducted in Japan in private company.

8. Projects in Technobrain Co.  Website and system developments for D- Hotel chains Useful Classes System Analysis and Design Commerce on the Info.Highway Database Management  Making Promotion Strategy for F-Hotel  Making Promotion strategy on Internet for Technobrain.Co 2 nd internship was good to know the gap between business and IT person.

9. Internet in Japan Internet in Japan is also emerging, and 2 nd largest internet population in the world!

10. Internet in Japan Internet is utilized as the media of Promotion, rather than Sales/Service But shopping by credit card is not so popular in Japan, and internet seems to be recognized as the media of Promotion

11. Project for A-Hotel  A Hotels 44 Hotels in Japan & Asia A Hotel is the one of the biggest hotel chain in Japan, and needs to deploy new strategy to survive competition

12. Projects for A Hotels I was assigned to two CRM projects, such as,  Renewal of Online Reservation System  Online Catalog System for Wedding Party

13. Online Reservation System Online Reservation via Internet @A-Hotels Reservation via internet is increasing, and A hotel needs to strengthen the capability for it as soon as possible.

14. Renewal of online reservation system  Restructuring customers database system  Be more customer-friendly  Be more user-friendly  New searching system by key words First we need to list up all requirements for renewal.

15. New Database system Lodging Reservation DMC Membership No.---- Dolphin Club Membership No.---- Customer No. ---- Date 1999/07/21 How Many Nights-3 nights Non-smoking 3 adults Atrium Club Dolphin Club DMC Club Registration For Membership DB server For D Hotel Chains DB Security Network Update Info. Direct Mail Database For Tokyo Membership For Tokyo Database For Ginza Membership For Hotel Ginza Security Network Sharing Information Input Customer’s Information D Hotel Tokyo Send Customer’s Information D Hotel Ginza Confirmation FAX E-mail There are three objectives to develop new DB -To offer customized service based on customer’s personal information -To establish strategy for one-to-one marketing -Leverage customers’ information

16. Background of Project -Online Catalog system for Bridal Party Wedding agencies support traditional Japanese wedding party in many cases. Internet CustomersHotels Wedding Agency Margin  Have a big party at Hotels  Budget for a party – avg. $20,000  One of the Main Revenue Source for Hotels

17. Online Catalog system for Bridal Party Online catalog will increase opportunities of parties in D Hotels by promotion via Internet.  Differentiate the D-Hotels - Catalog on Internet - Easy to get the budget-estimation for the party - Get customers’ special request for party

18. Customer's Interface Left Frame Show Items for customers By click, contents show up In the right frame Right Frame Show descriptions of items, photographs Go to demo

19. 4. What I learned……….  Role of Internet in Japan ……currently –To utilization as a marketing tool –Not to utilize for e-commerce  Future of Internet in Japan –Barriers –Infrastructures –Connection Fee/Cost (10 times as much as US) –Security –Potentials –Internet availability on handy-terminal, such as, PDA, cellular phone ex. mail, banking, ticket purchasing During my internship, I learned two things, the current value and opportunity of Internet in Japan

20. Questions?