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Moray Tourism Performance Richard J MacDonald Global Tourism Solutions (UK) Ltd Global Tourism Solutions (UK) Ltd 1.

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Presentation on theme: "Moray Tourism Performance Richard J MacDonald Global Tourism Solutions (UK) Ltd Global Tourism Solutions (UK) Ltd 1."— Presentation transcript:

1 Moray Tourism Performance Richard J MacDonald Global Tourism Solutions (UK) Ltd Global Tourism Solutions (UK) Ltd 1

2 Moray Tourism 2008 Scottish Tourism Economic Activity Monitor (STEAM) Report Estimates 643,000 tourists 643,000 tourists 1.8m tourist days 1.8m tourist days £84m revenue generated by tourism £84m revenue generated by tourism 2,987 jobs supported by tourism sector 2,987 jobs supported by tourism sector 2Global Tourism Solutions (UK) Ltd

3 Indications for 2009 Factors: credit crunch; weak £; Homecoming; hot weather = ‘staycation’ and incoming tourists? Factors: credit crunch; weak £; Homecoming; hot weather = ‘staycation’ and incoming tourists? Scottish Domestic Tourism Jan-Oct (UKTS) Scottish Domestic Tourism Jan-Oct (UKTS) Scotland- trips up 3.2%, spend down 1% Scotland- trips up 3.2%, spend down 1% International tourism Jan-Oct (IPS) International tourism Jan-Oct (IPS) Scotland- trips down 1.6%, spend up.2% Scotland- trips down 1.6%, spend up.2% Trips from EU down, from North America up Trips from EU down, from North America up Visitor Attractions Jan-Oct (VAB) Visitor Attractions Jan-Oct (VAB) Scotland up 3.6% Scotland up 3.6% 3Global Tourism Solutions (UK) Ltd

4 Moray: Jan-Sep 2009 (STEAM) 536,000 tourists – Up 1% from 1 st 9m 2008 536,000 tourists – Up 1% from 1 st 9m 2008 1.6m tourist days – Up 5% from 1 st 9m 2008 1.6m tourist days – Up 5% from 1 st 9m 2008 £69m generated by tourism – down 1% £69m generated by tourism – down 1% 3146 FTE jobs supported by tourism sector- no significant change 3146 FTE jobs supported by tourism sector- no significant change Highland: numbers up 6%; revenue up 1% Highland: numbers up 6%; revenue up 1% Glasgow: numbers up 3%; revenue up 1% Glasgow: numbers up 3%; revenue up 1% Perth & Kinross: numbers down 3%; revenue down 2% Perth & Kinross: numbers down 3%; revenue down 2% 4Global Tourism Solutions (UK) Ltd

5 Moray Tourist Numbers 536,000 tourists – Up 1% from 1 st 9m 2008 536,000 tourists – Up 1% from 1 st 9m 2008 5Global Tourism Solutions (UK) Ltd

6 Moray Tourist Days 1.6m tourist days – Up 5% from 1 st 9m 2008 1.6m tourist days – Up 5% from 1 st 9m 2008 6Global Tourism Solutions (UK) Ltd

7 Moray Tourism Revenue £69m generated by tourism – down 1% from 1 st 9m 2008 £69m generated by tourism – down 1% from 1 st 9m 2008 7Global Tourism Solutions (UK) Ltd

8 Moray Sectors of Employment 3146 FTE jobs supported by tourism sector- no significant change 3146 FTE jobs supported by tourism sector- no significant change 8Global Tourism Solutions (UK) Ltd

9 Moray Tourism Performance Richard J MacDonald Global Tourism Solutions (UK) Ltd Global Tourism Solutions (UK) Ltd 9

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