1. Digital desktop and mobile solutions Presented by Sean McKeown 22 nd April 2014

2. The background, the business and the opportunity Extensive research and Scottish enterprise development support Hotcake digital have developed a robust communications tool -software platform for desktop(client control) and mobile application (end user). How technology is shaping communications and marketing It is predicted that Smartphone users will account for 81% of all mobile users by 2017.Its the future –Its here and its now! A computer system designed to operate on mobile computing devices (smart phones and tablets). A communications solution that delivers better,faster, year on year revenue savings. allowing our targeted sectors to send specific information to the owner of the device i.e. parent/carer or pupil. Designed to save on budgets, to improve on outdated communication methods.

3. Our Target Markets & Sizes Education - 36,000 approx Healthcare GPs - 10,987 Dentist - 10,000 - 90% of which are Independent Hospitals 2,300 Local Authorities - 432 Commercial Business

4. Market Focus -Education Extensive research tells us that schools spend on on average £4789 per year on communications whilst in secondary its £11418.These costs are payable year on year Its a carbon copy within our other target sectors that the same methods are being used.

5. Current engagement customers North Lanarkshire council education dept-Paid pilot proof of concept - £7876 for 2 schools MOBILE COMMS SCHOOLS/PARENTS NLC have 164 schools in portfolio the aim is to roll this out to all once pilot is completed through tendering process Buckinghamshire County council direct -£6190 plus £1190 per annum

6. The Problem The Solution 99% of education outlets currently use multiple platforms which cost significant amounts of budget and time Texts bundles contracts Imail bundles contracts Payment gateways contracts Postage costs Print/paper ink costs Human resources to manage these processes Significant annual savings on budgets every year no need for multiple contracts outstanding and improved communications for both school and parents desktop device –client driven for total control benefit- better use of school admin staff time Parental /school/pupil engagement via multimedia Mobile application for end users – downloaded to parents Tablets & smart phones

7. Benefits School Simplified electronic processes for school staff – significant savings on staff time Significant reduction in paper communications e.g. newsletters, homework sheets, school handbooks Significant cost reduction in use of SMS texts (2013: NLC=£86,000+) other savings payment gateways paper, ink, and human resources currently being worked out but estimated at another £75k Positive public image Environmentally friendly Parents Introducing options for parents to choose how and when they contact schools e.g. absence forms, use of payment channels for school trips, dinner money etc parents can receive any personal information about child or general school info Pupil zone Homework opportunities Positive public image

8. barriers to competition entry 3 year contractional agreements with educational outlets – consolidate market First mover advantage

9. The basic financials SalesYear 1Year2 Primary school sales 100,500 represents 50sales 135,000 Secondary sales 81,000 represents 27 sales 135,000 Renewals90,750from Y1 total181,500360,750 Overheads110,000135,000 Profit71,500225,750

10. Competitors - Analysis HotCakeWS Media Apps Central Be Appy GPS Directions  Mass Push Notifications Group Push Notifications  Individual Push Notifications  Video  mCommerce 

11. The Marketing Scotland's Digital Future - Delivery of Public Services, jointly introduced by Scottish Ministers and COSLA, is a key part of the public service reform programme. It signals a way in which public bodies can collaborate to ensure that services – whether at national or local level – can be truly joined up to meet the needs of the users of our public services, the citizens of Scotland. This strategy sets out a vision for Scotland where digital technology provides a foundation for public services that meet the needs of the user – that means responsive services where organisations are working together across sectors. Our focus is drive our brand through the 32 local councils within Scotland engaging digital brand awareness campaigns 360 degree experiential marketing disciplines will be best approach

12. Exit Strategy Trade sale /manage BO The win win situation would be achieved to satisfy both parties objectives as ROI for GABRIEL and sole ownership full control to HOTCAKE

13. Questions Thanks for your time