1. www.company.com Module Code CC2E01NP: Employment Skills Lecture for Week 7 2011-2012 Autumn

2. www.company.com What this session will cover Ethical consideration Engineering Ethics

3. www.company.com Ethical consideration Ethical behaviour must be considered at three levels: Personal – to what ethical standard do we aspire –honesty –civic responsibility –integrity –civil behaviour

4. www.company.com Ethical consideration Professional – what is the job we must do for society; how must we do it what are our ethical duties as members of the academic community? Societal – what are the demands of society –When the demands of all three of these levels coincide, all is well. –When they conflict, all is not well.

5. www.company.com Mass media ethics What is the mass media (or news media) supposed to do? How is it supposed to go about its job? Is the process more important than the outcome?

6. www.company.com The jobs of the mass media gather information distribute information in a way that informs society do this with a maximum of good and minimum of harm act independently act openly respect the audience; remember that they are individuals as well as groups

7. www.company.com The jobs of the mass media (Cont.) stay financially healthy offer employment; protect employees Necessarily, these jobs must be prioritized; some are more important than others.

8. www.company.com Expectation Expectations about how this will happen The process of operation of the news media becomes important – some might say all important. honesty in all things openness in operation (to some extent); no hidden agendas identification

9. www.company.com Expectation (Cont.) fairness respect for what they are doing – knowledge that what media do can affect people's lives respect for individuals -- sources; individual's emotions integrity (keeping confidences) respect for the law and legal processes

10. www.company.com Common ethical dilemmas falsifying information plagiarism – using the words and information of others without giving credit privacy – intruding on the lives of individuals; a constant problem that happens as part of the natural process of gathering and disseminating news independence – acting for the news organizations

11. www.company.com Problem When news organizations are owned by larger corporations and cross promote, do they make decisions that are in their self-interest rather than the interest of those they are supposed to serve? balance and fairness – do (can) news media be fair, tell the whole story, present all points of view? photos – continue to be a real problem

12. www.company.com One approach to ethical problems: Loyalties self – what are personal standards of integrity and ethics organization and peers – what is expected? rewarded? what is the organization about and what does it value? profession – what does the profession demand; what does it value? society – what are the standards society expects.

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