1. How do companies make themselves memorable to consumers?

2. The Brand Name of company 1. Google The name started as a joke about the amount of information the search engine could search, or a googol of information. (A googol is the number 1 followed by 100 zeros.) 2. Volkswagen Volkswagen literally means "people's car." Adolf Hitler initially came up with the idea for "cars for the masses," which would be a state-sponsored Volkswagen program. 4. Coca-Cola Coca-Cola's name comes from the the coca leaves and kola nuts used as flavoring in the soft drink. 5. Reebok Reebok is an alternate spelling of rhebok, an African antelope. 6. Verizon Verizon is a combination of the words veritas, which is Latin for "truth," and horizon. 7.Apple Steve Jobs named the company after Apple Records, the recording company of his favorite band, The Beetles.

3. The Brand Slogans: Save Money. Live Better. Between love and madness lies obsession. Make. Believe. Share moments. Share life. The happiest place on earth. Finger lickin’ good. Have it your way. Melts in your mouth, not in your hands. Open Happiness.

4. The Brand Jingles

5. Logos

6. Just like companies… Job seekers should create their “personal brands”

7. Your Assignment Part I: Logo mini presentation Part II: Create your personal logo, write a paragraph describing it, present it