1. What’s New?

2. 2 Introducing the new What’s New? Compact industrial-strength barcode label & RFID printers  The best performance & features for the price  The most elegant design  The best warranty in the business  New name – = More Opportunities

3. Benefits of the new M-Class

4. 4 Benefits of the Why end-users will need it  The best features & performance for the price  Reliably Fast! 24% faster than “Z” competition  Lowest cost to own!  Proven M-Class durability  Modular design for easy service (if it’s ever needed!)  Field flexible! Easily installed media handling & connectivity options  Configure, customize and control your printer with ease by using the exclusive MCL-Collection.

5. 5 Benefits of the Why end-users will need it  The most elegant industrial design  Simplified features in an updated design  Compact and intuitive  A logical and inviting user interface  The best warranty  Double the warranty of competition

6. 6 Benefits of the Why end-users will need it Stretches the dollar! Combines the fastest processors with the easiest-to-use interface saving time for operators & IT maintenance. It screams! Independent tests prove the M Class Mark II is up to 24% faster than the competitor’s entry point to metal printers. Its compact size is 30% smaller than its closest competitor, so it fits where you need it to fit. It saves! It takes less time to service, saving your people time to run, adjust, maintain and replace components (if you ever need to). It also gives you the Datamax exclusive MCL intelligence, allowing you to eliminate PC’s from your network. It’s the compact, industrial strength, metal barcode label printer that you can’t afford not to choose.

7. 7 Competitive Differentiators  A large, well lit 128 x 64 graphics LCD display  IntelliSEAQ™ Intelligent printhead  Longer lasting printheads  Only RFID offering in either UHF or HF in its class  Best warranty in the industry:  2 year warranty on the printer  1 year warranty on the print head  Compact industrial strength  Modular design

8. 8 Beats the Competition!  Highest level of ruggedness & reliability, period!  Most elegant industrial design  Best features & performance for the price  Broadest communications support  Best warranty in the industry

9. Tour & Technical Specifications

10. 10 Tour 128 x 64 graphic LCD available exclusively on Datamax printers Operator control panel Large viewing window Industrial metal cabinet

11. 11 IntelliSEAQ™ printhead available exclusively on Datamax printers Die-cast aluminum uni-frame Fan-fold media slot Label supply hub Magnetic head-up latch Tour

12. 12 Power connection Parallel port USB port Serial port Tour

13. 13 Optional communication cards Wireless Ethernet Wired Ethernet USB Host (M-4210) Tour- Connectivity

14. 14 New M-4206  Enhanced electronics – higher performance - 19% faster than competition  128 x 64 LCD graphics display (3 button available)  8MB RAM – 4MB Flash standard  IntelliSEAQ™ printhead  PL-Z emulation  Metal cover  Serial/Parallel/USB  CSI and CSO New Standard Features

15. 15 New M-4206  Internal Ethernet option  Wireless LAN option  Internal rewind option  Peel-and-Present option  Cutter option  MCL option Options

16. 16 New M-4210  Enhanced electronics – higher performance  128 x 64 LCD graphics display (3 button available)  16MB RAM – 8MB Flash standard  IntelliSEAQ™ printhead  PL-Z emulation  Metal Covers  Serial/Parallel/USB  CSI and CSO ribbon New Standard Features

17. 17 New M-4210  Internal Ethernet option  Wireless LAN option  USB host option  RFID UHF/HF option  Internal rewind option  Peel and Present option  Cutter option  64 MB optional Flash  MCL option Options

18. 18 Value Add  Reduced downtime :  Easy access printhead & TOF sensing  450M ribbon length  Competitive replacement :  Supports both ribbon with ink CSI or CSO  Emulation packages  Total cost of ownership :  Modular design  Easy replacement of parts

19. 19 Thank You!