1. Story Time with Rick

2. Seeing is Believing…. But do we always believe what we see?

3. Seeing is Believing…. But do we always believe what we see?

4. MOGUL! Our customers vote every time they purchase a unit of semen. You purchase bulls from people first and cows second! Select Sires Sire Department Core philosophies.

5. Development of a MOGUL! SMS Evaluator-John Erbsen Pine-Tree Missy Miranda-ET Grand Dam of Mogul Second Lactation Mountfield Marsh Maxine-ET Dam of Mogul Coyne-Farms Bret Daffers-ET Dam of Dorcy

6. Pine-Tree Missy Miranda-ET Grand Dam of Mogul Mountfield Marsh Maxine-ET Dam of Mogul Coyne-Farms Bret Daffers-ET Dam of Dorcy

7. The Resulting Mogul Dynasty! Trust Core Values Trust Cow Sense Trust Genomics Trust People

8. Dam of Montross Unique-Style Bolton Money-ET EX-91 EX-MS

9. Dam of Jedi S-S-I Suprsire Miri 8679-ET Plain City, OH

10. Dam of Halogen Cookiecutter MOM Halo-ET Hudson Falls, NY (VG-88)

11. 7HO11314 Mogul Daughters Oakfield Corners Dairy, Oakfield NY OCD Mogul Fee Willy-ET Dam of Franchise

13. Polled Semen Sales # Bulls 7 13 24 30 Marketed

14. POLLED SIRE SELECTION BEFORE GENOMICS

15. POLLED SIRE SELECTION WITH GENOMICS!

16. TPI Trend-Polled (All Major AI Organizations) Birth Year # Sampled Competitors 17 11 16 36 45 88** ?? Select Sires 2 3 3 12 9 13 10-12 Magna-P Larry-P Earnhardt-P Discount-P Modern-P Powerball-P

17. Holstein TPI Trend (Polled vs. Horned) Birth Year

18. Sampling Size - 5 to 7 PP bulls per year - 5 HP bulls per year Focus on the following characteristics - High genetic rank, especially production - Calving ease - Pedigree Diversification - Cost effective acquisition - Homozygous - Semen Production!

19. Source: April 2015 NAAB Active Genomic Young Sire List Looking to use more Polled Sires? Select Sires is the leader in development of elite genetics of polled sires: We currently offer 8 eight polled sires that exceed +2200 TPI! 7HO12229 Kerndtway ERASER P-ET +2334 GTPI Polled Sires >+2200 TPI ® Active Holstein Young Sires 7HO13030 S-S-I Earnhart MODERN-P-ET+2312 GTPI

20. Source: December 2014 NAAB Active Genomic Young Sire List Leading the Polled Movement Select Sires is the leader in development of Homozygous Polled sires: We currently offer 5 PP sires that exceed +1900 TPI! 7HO12443 Pine-Tree Ernhrt Plus-PP-ET +2084 gTPI 7H2447 Ammon Farms Lead-PP-ET +1925 gTPI PP Sires >+1900 TPI Active Holstein Young Sires

21. Current Mating Sires* AltaCasualSupersire x Lawn Boy2424 gTPI Jax-PSupersire x Colt-P2410 Layton-PLong-P x Robust2404 Homerun-PSupersire x Toubid2365 OhBoy-POhare x Colt-P2356 Remark-PSupersire x Toubid2311 Tiger-PLiquid Gold x Uno2298 Dynasty-PSupersire x Colt-P2289 Mansfield-POhare x Epic2260 Gaylord-POhioStyle x Shamrock2251 Ocean-PPParker x Man-O-Man2175 Orton-PPOhare-P x Colt-P2144 *Current Polled Females are higher priority than sires at the moment.

22. Calves to sample 2015 HETEROZYGOUS CALVES gTPI Miller-PModern x Supersire2465 OhBoy-POhare x Colt2356 Deliver- PLadd Man-P x Planet2302 Tiger-PLiquid Gold x Uno2302 Gaylord-POhioStyle-P x Shamrock2300 Mansfield-POhare-P x Epic2294 Juno-POhare-P x Ravish2291 Ridge-PSympatico x Colt2254 Dorce-PGolden-PP x Dorcy2182 Delmar-Red-PManuel x Iota2120

23. Calves to sample 2015 HOMOZYGOUS CALVES gTPI Perfect-PPModern x Ladd-P**2286 Lincoln-PPOhare x Ladd-P** 2161 Oh Boy-PPOhare x Colt-P2129 Latch-PPOhioStyle-P x Destry2086 Honor-PPOhare-P x Ladd-P2080 S-S-I Ladd Hilda 8236 P-ET (VG-85)

24. Parent Average Comparison by Sampling Year Trait20142015Matings #Bulls1813 gTPI213722352359 NM$366458545 Milk4089411041 CFP557492 PTAT1.261.491.71 UDC1.181.051.45 FLC0.991.321.07 PL2.803.663.9 SCS2.882.882.88 DPR1.351.591.40 SCE7.27.9 Page 48

25. TOP 25 HP TPI Holstein Calves – Industry April 2015 NAMERequesterNMGTPINEFF MILKFATPRO PTATUDCFLC SCE ENDCO MONT MINT 1085-ETAlta7812609189198393632.321.581.916.7 OCD ERASER-P 32694Select6882596130141361492.792.151.518.2 MR SIZZLE RUB 54624-ETSexTech72825661811010100472.231.832.438.4 PINE-TREE-GF KNGBOY 4026-ETHO6892550142173860592.311.381.467.4 PEAK SHINE PBALL 1114-ETAlta7352545157165964601.340.700.686.4 WFC Powerball Liva 1188Alta660254012419456332.002.301.546.6 SSI 9652-ETSelect6672539150103759551.761.311.347.3 S-S-I ERASER P TARZAN-P-ETSelect7532534166121165571.541.220.466.7 SSI POWERB 8433 N978-ETSelect649253414868060491.821.931.068.3 SSI 9720-ETSelect6972527171188174641.661.580.808.0 BOMAZ MONTEREY 1806-ETABS696251912362563321.732.401.078.0 BOMAZ JOSUPER 1829-ETGeneSeek7022513143144269481.541.751.027.5 SSI ERASER 8679 N352-ETSelect6462508157201365672.351.241.708.0 VIEW-HOME POWERBALL-P-ETAlta6482500144111351551.621.470.766.6 PEAK CAITE PBALL P260-ETAlta6652485144119661511.801.331.186.9 TRIPLECROWN CAMARO 917-ETHO665248211226553301.922.291.746.5 Zoetis7402480160164774540.880.570.787.8 ENDCO KINGBOY MINT 1001-ETAlta6262482123110452461.921.761.616.7 S-S-I MODERN MILLER-P-ETSelect6772481157168669581.631.001.367.2 Mr Power Canto 1260Alta6322477154145462591.871.051.207.5 SIEMERS ERSRP REAL-PRIMO-ETSelect661247312838660341.521.380.816.1 SEAGULL-BAY SS AVENGER P-ETABS660247112730764291.521.530.737.4 ABS61624691141064232.272.631.116.9 ZIMMERVIEW WONKA 584Select5852465128191264533.072.711.957.0 PINE-TREE 5660 MAIN 346-ETABS611246582105543302.362.682.208.9

26. TOP 25 PP TPI Holstein Calves – Industry April 2015 NAMEREQNMGTPINEFF MILKFATPRO PTATUDCFLC SCE SEAGULL-BAY TRUE PP-ETZoetis6962448135111148491.071.210.297.1 PENN-ENGLAND HANA 1107A-ETSelect561237793132044381.261.161.127.6 PINE-TREE 5375 HOME 460-ETABS50323028881550272.261.801.825.7 BOSSIDE CHAMP 300-ETSelect52422809798045351.451.560.228.7 BOMAZ………..GeneSeek51622739937941280.811.010.799.2 LIRR ERASER OUTFIT 411-ETSelect47022409698543351.571.600.876.9 SSI 9584-ETSelect42722406352721271.721.520.806.8 BOSSIDE CHAMP 345-ETSelect45222095058330151.531.920.758.5 CHERRY-LOR ERASER LINDY-ETSelect491220815688970471.480.720.357.8 S-S-I MODERN PERFECT PP-ETSelect435220311539844381.130.720.717.2 ABS4132197698007390.920.940.877.5 SEAGULL-BAY KORBIN PP-ETABS44721928033140191.091.401.207.9 APRDAY-F 812 RADAR-ETGenex45021907951327 0.711.290.477.6 PINE-TREE 5615 OHIO 331-ETABS46321896593140200.920.740.368.2 S-S-I ERSR ELLIOT PP-ETSelect418218913869659441.401.020.488.7 AMMON FARMS HH OLIVER P-ETSelect4452188104135438441.220.710.637.3 KERNDTWAY SCIENCE N643-ETSemex445218398132449361.270.950.455.4 CHERRY-LOR ERASER LUNAR-ETSelect43321789343347261.661.270.898.5 OCEAN PP-ETAcceler37021739851943331.951.511.916.6 ERALDO PPHawkeye42621628158634281.600.841.597.6 PEAK PHILLIE PBALL 1122-ETAlta37921558939726341.021.060.606.0 PINE-TREE ORTON-PP-ETABS427214492146539400.960.291.188.8 SSI GENALLY 9586-ETSelect360214110845652321.410.870.779.0 KULP-DALE OVER MIKE P-ETSelect36121238744742271.311.850.458.7 BOMAZ………..GeneSeek406211310759947310.570.740.618.7

27. Sneak Peak at Calf Campus OCD Eraser-P 32694 +2596 GTPI (#2) +688 GNM$ +1413M 61F 49P 1.5 DPR 8.2 SCE 2.79T 2.15UD 1.51 FL Eraser x VG-85 Mogul x EX-90 Super x EX-91 Goldwyn

28. Sneak Peak at Calf Campus 7H13308 S-S-I Eraser P Tarzan-P-ET +2533 GTPI (#8) +667 GNM$ +1211M 65F 57P.7 DPR 6.7 SCE 1.54T 1.28UD.46 FL Eraser x Shan x GP-84 Robust x 86 Planet

29. Sneak Peak at Calf Campus Penn-England Hana 1107A-PP-ET +2339 GTPI (#2 PP) +561 GNM$ +1320M 44F 38P 2.9 DPR 7.6 SCE 1.26T 1.16 UD 1.12 FL Eraser x Petrone x GP-80 Magna x 85 Marine

30. Recently Acquired Ri-Val-Ri PB Nitrous-ET +2615 gTPI (#4) +712 GNM$ +806M 46F 47P 2.4 DPR 7.4 SCE 2.00T 1.84 UD 2.70 FL Powerball x VG-85 Epic x VG-85 Freddie x EX-92 Goldwyn

31. Recently Acquired BTS-Marcy Hailey Ohboy-ET +2356 gTPI +549 GNM$ +1267M 38F 45P 1.9 DPR 6.7 SCE 1.49T 1.21 UD 1.39 FL Ohare x GP-82 Colt x VG-87 Freddie x 85 Shottle

32. Thank You! Any Questions??