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Online Communities Celeste M. Combs, President The Experience Group www.theexperiencegroup.com.

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Presentation on theme: "Online Communities Celeste M. Combs, President The Experience Group www.theexperiencegroup.com."— Presentation transcript:

1 Online Communities Celeste M. Combs, President The Experience Group www.theexperiencegroup.com

2 Online Communities What is online community? Why do we need it? Or, do we need it? What drives it? What shapes it? Why do we have them?

3 Online Communities A group of people who interact in a virtual environment (Preece, 2000) Forms: listserve, bulletin board, chat, instant messaging, blogs Growth parallel with internet use and technology

4 Managing a Community Rules Setup Design Integration Growing Community Example of tool: Celeste’s Online Community Celeste’s Online Community

5 Online Community Showcase Personal Use Celeste’s Online Community Affinity Groups Arstechnica Foodfit.com Elder Care Business Use Support: Infopop CorporationInfopop Corporation Sales: Directon.comDirecton.com

6 Online Community Showcase Web Strategy Wine Spectator Weather.com Home and Garden Television Entertainment HBO: Sopranos HBO Tonos.com Tom Petty & Heartbreakers

7 Do you Yahoo?Yahoo Many channels: Chat Community Discussions Personal Communities

8 Do you Blog?Blog Quickly growing community tool Discuss some ideas

9 www.theexperiencegroup.com


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