1. C HAPTER Social Networking Using LinkedIn 5 Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

2. 1. Get Started with LinkedIn 2. Personalize Your Profile 3. Find New Connections 4. Send and Receive Messages 5. Join and Create Groups 6. Research Companies 7. Look for Employment Objectives Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

3. ◊ What is LinkedIn? ◊ Who uses LinkedIn? ◊ How can you use LinkedIn? ◊ How do you start using LinkedIn? ◊ How do you navigate the LinkedIn site?  Get Started with LinkedIn Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

4. ◊ Business-oriented social network ▫ Professional networking ▫ Job hunting ◊ 200 million registered users What Is LinkedIn? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

5. ◊ Business professionals: ▫ Average age: 41 ▫ Average income: $109,000 ▫ College graduates: 80% ▫ Decision makers: 46% ◊ Companies: ▫ LinkedIn Pages ▫ 2.6 million companies Who Uses LinkedIn? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

6. ◊ Expand business contacts ◊ Communication with colleagues ◊ Education about developments in profession ◊ Find employment ◊ Make a sale ◊ Explore business opportunities ◊ Gain introduction to a specific individual How Can You Use LinkedIn? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

7. ◊ Free membership ◊ www.linkedin.com ◊ Basic profile information ◊ Business information ◊ Search contacts for others who are on LinkedIn How Do You Start Using LinkedIn? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

8. How Do You Navigate the LinkedIn Site? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

9. ◊ What is a LinkedIn profile? ◊ What does a LinkedIn profile contain? ◊ Why would you want to personalize your profile? ◊ Can you add other functionality to your profile?  Personalize Your Profile Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

10. What Is a LinkedIn Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

11. ◊ Snapshot ◊ Summary ◊ Activity ◊ Contact information ◊ Experience ◊ Connections ◊ Skills and expertise ◊ Education ◊ Additional information ◊ People also viewed What Does a LinkedIn Profile Contain?

12. Why Would You Want to Personalize Your Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

13. Can You Add Other Functionality to Your Profile? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

14. ◊ Who are your LinkedIn connections? ◊ How do you find new connections?  Find New Connections Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

15. Who Are Your LinkedIn Connections? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

16. How Do You Find New Connections? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

17. ◊ How can you contact other LinkedIn members? ◊ Can you attach photos and other files to your LinkedIn messages? ◊ Does LinkedIn let you post public status updates?  Send and Receive Messages Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

18. How Can You Contact Other LinkedIn Members? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

19. Can You Attach Photos and Other Files to Your LinkedIn Messages? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

20. Does LinkedIn Let You Post Public Status Updates? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

21. ◊ What is a LinkedIn group? ◊ How do you join a group? ◊ Can you create your own group?  Join and Create Groups Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

22. What Is a LinkedIn Group? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

23. How Do You Join a Group? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

24. Can You Create Your Own Group? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

25. ◊ How can you use LinkedIn’s company research? ◊ What type of research data is available?  Research Companies Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

26. How Can You Use LinkedIn’s Company Research? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

27. What Type of Research Data Is Available? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

28. ◊ How effective is LinkedIn for finding a new job? ◊ How do I find openings on the LinkedIn site? ◊ Can I edit my profile to maximize my employment potential? ◊ How can I use my LinkedIn connections to find a job? ◊ How else can I enhance my prospects of finding a job on LinkedIn?  Look for Employment Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

29. ◊ 38% of adults used LinkedIn to find jobs ◊ 93% of recruiters used LinkedIn to find potential candidates for jobs How Effective Is LinkedIn for Finding a New Job? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

30. How Do I Find Job Openings on the LinkedIn Site? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

31. ◊ Present yourself in the best possible light ◊ Make sure profile is complete and up to date ◊ List all relevant employment history ◊ List educational accomplishments ◊ Focus attention on a well-worded summary How Can I Edit My Profile to Maximize My Employment Potential? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

32. ◊ Build a large network of connections ◊ Use connections with potential employers ◊ Learn more about the company and culture How Can I Use My LinkedIn Connections to Find a Job? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

33. ◊ Be visible ◊ Participate at every opportunity ◊ Respond to LinkedIn Answers ◊ Participate in groups that tie into your career How Else Can I Enhance My Prospects of Finding a Job on LinkedIn? Copyright © 2014 Pearson Education, Inc. Publishing as Prentice Hall

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