1. Build: Optimizing Your Job Board For Better Performance Lessons learned from 2014 design updates to CorridorCareers.com

2. Original Design Default widgets Featured jobs - Right Rail Low contrast on Category browse Only one way to search

3. Job Rush Early 2014 Partnership with Economic Alliance Wanted a vibrant campaign Focus on young job-seekers New search experience Alternate content

4. Original Components

5. RealMatch API JSON based API JSON = JavaScript Object Notation (Like XML or CSV) API = Application Programming Interface All Jobs available https://api.realmatch.com/RMAPI/JobSeeker/4.0/Data.s vc/GetJobDetails?JobId=10251028&ApiKey=&AffiliateI d=

6. Workflow Internal Ad System Real Match Internal Web Site API

7. Job Rush

8. Outcome The API allowed us to get the jobs into our custom built website New possibilities open up Heat Mapping A/B Testing Alternate content on the same domain

9. Heat Mapping Click density Pinpoints most popular elements CrazyEgg

10. A/B Testing Split traffic between two options Create goals Measure which performs better Most popular elements Optimizely

11. Alternate Content Highlight the local area Attract younger job seekers SEO benefits

12. What about Corridor Careers? Job Rush proved concept Next Steps Do the same for Corridor Careers Even more search options Test Featured Jobs, Categories, and Featured Employers

13. CorridorCareers.com

14. Homepage - Search Relevant Locations Category Selection Clear Call to Action

15. Homepage - Featured Jobs More prominence Drives more applications

16. Homepage - Category List Browsing by category is very popular

17. Homepage - Featured Employers Additional company exposure and branding

18. Results 74% Increase in Pageviews 130% Increase in Pages per Session 33% Reduction in Bounce Rate

19. Results

20. Current Redesign