1. Morale and Welfare Presentation to Staff of the NPF HR Conference Ottawa – 1 October 2013 Commodore Mark B. Watson DGMWS

2. Introduction Organization and background Vision Programs, services, and initiatives 2 Agenda

3. Approximately 5,600 “Staff of the Non-Public Funds, Canadian Forces” – Number varies due to casual employment, esp. in summer – 2,125 full time, 1,066 part time, 2,395 casual – 40% CAF affiliation (Retired and/or Family) 253 Canadian Armed Forces members 153 National Defence public servants 375 at MFRCs (locally employed) Plus many, many volunteers 3 Defence Team – Morale & Welfare

4. CFMWS 5,600 to 6,000 Employees Canadian Coast Guard Canadian Security Intelligence Service (CSIS) Citi Bank Nav Canada 4,500 3,311 5,000 4 Defence Team – Morale & Welfare

5. Organizational View 5

6. Full governance assigned to CDS Authorities delegated to DGMWS as Managing Director of NPP NPP Board serves as an advisory Board: – Provides stakeholder input to CDS – Strategic plans, policies and direction – NPP investments – Approval of audited financial statements NPP Board and AFC engagement is key – NPP is a “Chain of Command” responsibility 6 NPP Governance

7. $4.27M 7 (FY 12/13) Operational Funding

8. Scale of Operations NPP net worth / publicly funded expenditures FY 2012-13 Public Funds

9. Make CFMWS one of the strongest military Morale and Welfare organizations in the Western world by providing programs that provide widest possible benefits to the greatest number of serving and former service personnel and their families: One Community, One Million Strong 9 My Vision

10. One Community, One Million Strong Serving Members (Reg. & Res.)130K Spouses69K Family Members75K Former Members595K Dependents of Former Members350K Other authorized patrons150K 1 MILLION 10

11. Cross Marketing Employee Engagement Profitability / Diversification 11 My Priorities

12. Sports 20,000 Intersection sport competitors 91 Regional competitions – 3,500+ competitors 18 National competitions – 1,800 competitors 14 CF CISM teams 210 Individual CISM athletes 115 CF athletic trainers Recreation 400,000 Annual registrations in recreation programs 42,000 Recreation memberships 700 Different types of recreation programs 325 DND facilities involved 100 Special events – 60,000 in attendance 33 Community Gateway Web sites – 139,000 hits monthly 12 PSP

13. Access to: Golf: 15 locations across Canada Borden, Cold Lake, Comox, Esquimalt, Greenwood, Halifax, Kingston, Oromocto, Ottawa, Petawawa, Edmonton, Shilo, Trenton, Valcartier, Winnipeg and 6 social clubs using civilian courses: Chilliwack, Gander, Goose Bay, Moose Jaw, St-Jean, Suffield Marinas and Sailing: 8 locations Comox, Esquimalt, Halifax, Kingston, Petawawa, St. Jean, Toronto, Trenton Campgrounds & Cabins: 5 locations Comox, Greenwood, Halifax, North Bay, Petawawa 13 PSP Specialty Interest Activities

14. Access to: Rod and Gun Clubs: 7 locations across Canada Borden, Dundurn, Greenwood, Ottawa, Meaford, Shilo, Valcartier Horseback Riding: 4 locations across Canada Cold Lake, Edmonton, Dundurn, Wainwright Curling: 7 locations across Canada Cold Lake, Edmonton, Gagetown, Greenwood, Halifax, Kingston, Montreal Skeet Shooting: 5 locations across Canada Edmonton, North Bay, Petawawa, Shilo, St-Jean www.cfmws.com/en/AboutUs/PSP/specialtyinterest 14 PSP Specialty Interest Activities

15. 15 Fitness training DFIT.CA Launched 11 Oct 2012 Focus on fitness required for operations Over 20 000 CAF personnel registered PSP – DFIT.CA

16. PSP – Project FORCE Tests Current CF EXPRES remains valid for evaluation – No EXEMPTIONS will be awarded pass 31 Mar 13 New CF fitness test – Training Objective/familiarization – Valid if achieve the standard. Members must schedule a trial of the new test CANFORGEN 038/13 CDS 015/13 041728Z MAR 13 promulgate direction Ongoing data collection to measure adverse impact Spirit of the policy remains the same (failures, remedial PT, administrative action, merit boards, other implication, etc). 1 April 2014 – new CF fitness test New DAOD 5023-2 in place New incentive program Visit: www.cfmws.com/forceprogram 16

17. 140,560 lives insured under the Life Insurance plans with $28.6B in coverage and $41.3M paid to beneficiaries 93,600 CF members protected under the Long Term Disability plan with $106.6M paid out in benefits when combined with the Vocational Rehabilitation Program 8,329 Financial Counselling appointments held 7,153 Financial Planning clients with $232M invested 3,379 CFGroupRSP clients with $117M invested 5,631 CF members educated under the Personal Financial Management course 2012 Results – Programs and Services: 17 Commercial Services SISIP Financial Services

18. Financial Planning Service is provided by a Certified Financial Planner (Pl. Fin. in Quebec) Budgeting and goals, including advice on lump sum amounts, investment choices and portfolio management Pre-authorized investments can be as little as $25/month RESP, RRSP, and TFSA available Tax planning and asset allocation Retirement and release projections Canadian Forces Group Retirement Service Plan (CFGroupRSP) A "do-it-yourself" online retirement savings plan and investment services Financial Counselling Remedial assistance for financial distress and emergencies (includes budgeting and debt repayment) Access to loans and grants from the Canadian Forces Personnel Assistance Fund (CFPAF) and other SOT programs 18 Commercial Services SISIP Financial Services

19. Comparative costs: SISIP Financial ServicesIndustry Standard Financial Planning (No commission – fee for service based) $6 - $12/month (depending on rank) Unlimited hours of service Includes one free income tax return Approximately $100/hour 1 or 1% - 3% of assets under management 2 $59 for one basic income tax return 3 Financial Counselling (Confidential) Free Approximately $120 4 / session or enrollment Fee of 15% of total debt + monthly charge of $50 + cancellation fee 5 Insurance ($100,000 in coverage / 25 year old male / non-smoker) $6/month Varies $11 - $13 /month 6 1 CBC News (April 2012) / MoneySense Magazine (October 2012) 2 moneysense.ca – Where to find a fee-only Financial Planner 3 H&R Block 4 Credit Canada 5 debtfreesolutions.ca – Consumer Credit Counselling sample contract 6 Compulife Software Inc. 19 Commercial Services SISIP Financial Services

20. Life insurance plan advantages: SISIP Financial Services Industry Standard No exclusion for war riskMay be excluded or declined No exclusions for dangerous occupations, hobbies, volunteer activities and/or sports Some or all may be excluded or increase in premium Less stringent medical underwritingLengthy medical required No medical required to convert insurance after release (If done within 60 days of release) Not available Includes coverage for Accidental DismembermentCost to purchase Free coverage for Dependent Life of $10,000Cost to purchase 20 Commercial Services SISIP Financial Services

21. Re-Insurance: The sharing of risk among several companies that specialize in high risk insurance protection. Required to guarantee the payment of claims under SISIP FS Life Insurance plans, even if someone dies while serving in a Theatre of Operations. Net re-insurance costs and death claims from 2007-2011: 12.2 M per year. 21 Commercial Services SISIP Financial Services

22. Programs: The Personal Home & Auto Insurance − Home: Coverage that fits your way of life. All policies include $5K coverage for military kit; $3K coverage for personal belongings while deployed outside Canada. Military Renters policy for DND controlled quarters, Identity Theft Assistance, Burglar Alarm Discount also available − Auto: Accident-Free Protection, Loyalty Savings (up to 7%), Winter Tire Discount (5% off premium), Students Rates, RV’s and more − Portability: If you should move, be transferred or retire within Canada Home Heating Oil Rebate Program − If home heated by oil, save on regular delivered price of home heating oil. − Example of savings - In Halifax, participants have saved up to 8 cents per litre for the last six years; average of $1,500 in savings. 22 Commercial Services CANEX / NATEX

23. No Interest Credit Plan − 12, 24 or 36 month plans. Plus no money down, not even the taxes. − 12 month payment plan: no hidden handling or administration fees (24 months: 2% ; 36 months: 3%) Club XTra Loyalty Program − Present your card and earn points for every eligible $1 purchased. − Twice a year, gift certificates are issued to Club XTra member for the value of the points accumulated (e.g. $5 for 5,000 points). − Club XTra will be replaced by new CANEX Rewards program, to be launched in conjunction with the CFOne card this fall. National vendor partnerships: Tim Hortons Aramark (food services) OK Tire Andrei Master Tailor Subway 23 Commercial Services CANEX / NATEX

24. Initiatives: Online Sales and Marketing − Developing an online e-retailing strategy to augment existing store operations Elite line of clothing and accoutrement − Developing a consolidated and centralized retail offering in-store and online of CF memorabilia, clothing & accoutrements − A selection of quality casual/performance clothing and merchandise (e.g. - tie bars, cufflinks, lapel pins, watches, wine decanter, etc) branded with military crests/logos. − Available soon: New design RCN and RCAF windbreakers 24 Commercial Services CANEX / NATEX

25. JPSU Mission Through an integrated and individual-centric service delivery model, to ensure the coordination and facilitation of standardized, high quality, consistent personal and administrative support during all phases of recovery, rehabilitation, and reintegration on return to service or transition following release, for all injured and ill Canadian Armed Forces personnel and former personnel, their families and the families of the deceased. 25 DCSM / JPSU

26. Integrated Personnel Support Centres and Satellites 33 locations across Canada Personnel support through multi-disciplinary staff and linkages to VAC, SISIP, PSP, MFRC and Base/Wing agencies Responsive to Commanding Officers 26 DCSM / JPSU

27. Return to Work Program In 2012, 1,974 personnel participated in the Return To Work program 26% of them returned to full-time duty, while 47% moved to transition. 27% remained on RTW. Casualty Administration and Advocacy Home adaptations/special needs equipment, Vehicle adaptations, Home assistance Assistance through Funds 27 DCSM / JPSU Services

28. Peer Support Operational Stress Injury Social Support (OSISS) Soldier On Injured Soldier Network Helping Others by Providing Empathy (HOPE) Outreach & Education Average 100 briefings a month across the country Training of approx 1,100 Designated Assistants per year 28 DCSM / JPSU Services

29. Posted to JPSU1,800 Supported by JPSU (but not posted) 3,500 Total5,300 29 Personnel currently being tracked by JPSU DCSM / JPSU

30. National Coordination of all Career Transition activities: – Second Career Assistance Network seminars, – Medical seminars, Long Term Planning seminars – Career Transition Workshops – Transition support and programs specific to ill & injured, – Publications/tools that support transition counselling. Liaise with other organizations: VAC, HRSDC, PS Commission, SISIP-LTD & VRP, Industry, Academia, Accreditation bodies and others. Canada Company – Military Employment Transition (MET) Program A one-stop-web-portal for all things related to transition for serving and retired military members. Serving as a bridge between business and community leaders and the CAF. Includes Corporate Canada employers, Entrepreneurship, Education and Franchising opportunities. 84 Military Friendly employers, such as Amazon, BMO Financial Group, CN, Coca-Cola Canada, Royal Bank of Canada, Shell Canada, Sobeys Inc., Suncor Energy, Etc. 30 DCSM Transition Activities & Initiatives

31. Prince’s Charities-Operation Entrepreneur: Based In Business (BIB) with Memorial University, Enactus and Canadian Youth Business Foundation Prospect: Forces @ Work: Sustainable Job Placement Pilot Project H2H: Helmets to Hardhats Association of Canadian Community Colleges (ACCC) The Canadian Franchise Association: Military Veterans Program Forum for International Trade Training (FITT) In addition to previously mentioned programs and services, the following are specifically for ill and injured members of the Reg and Res force: Vocational Rehabilitation Program-Serving Members (VRPSM) Priority Hiring-Public Service Integrated Transition Plan 31 DCSM Transition Initiatives and Services

32. Enabling a mission-ready Force by addressing the issues faced by CAF members and their families that result from military service. Military Family Services manages: Military Family Services Program, including funding and oversight of Military Family Resource Centres Dependant Education Management, who manages the education compensation and benefits requirements of military members with dependant children. Quality of Life issues that arise and affect military families as a result of conditions of service of serving CAF personnel 32 Military Family Services

33. 33 ACCESS TO SERVICES: Military Family Resource Centres – On Base, In Person 32 in Canada, 7 sites in the United States, 4 in Europe Third party, independent organization located on Bases/Wings or through outreach programs Provide services in both official languages in accordance with the need of the local community. Family Information Line – Informed, Connected and Supported 1-800-866-4546 – Now 24/7 service Bilingual, information and supportive counselling www.FamilyForce.ca – For and about Canadian military families A portal to all MFRCs for local information Useful general information of interest to all Canadian military families Military Family Services

34. 34 BY THE NUMBERS: FamilyForce In 2012, 328,062 visits to the FamilyForce site, and there were 196,832 total unique visitors. Family Information Line (FIL) In 2012, 1620 calls were made to the FIL (as well as 4760 calls to the automated system that has deployment information). FIL Stats (1 Jan to 30 June 2013) Total contacts: 713 355 calls and 358 emails (follow up calls/emails to each contact not included) Contacts per issue type: 1.CAF family related: 21% 2.Military related: 16% 3.Veteran related: 14% 4.MFRC: 6% 5.Mental health: 5% Military Family Services

35. Support Our Troops Fund is an umbrella for the following: Military Families Fund − linked to conditions of service − $4M dispersed to >1,000 members/families − $5K per incident at local level Soldier On Fund − contributes to a healthy, active lifestyle − $1.1M dispersed to 630 members/families − Funded a wide range of programs Hospital Comforts Fund − basic amenities for hospitalized members − $85K dispersed annually to >300 members Op Santa Claus − gift for deployed members over holidays − Gifts delivered to 1,600 members $13M has been received since 2006 from: Personal contributions to SOT Fund Proceeds from third party events Contributions from external charities/foundations 35 Support Our Troops Program

36. Examples: Army Run: Generated almost $500K in funds for the MFF and Soldier On during the past 2 years. Graham Group Charity Golf Tournament: Golf tournament held in 2011 and 2012, generated almost $100K for the MFF Royal Canadian Mint – Highway of Heroes Collector Coin: Operated two coin Campaigns to highlight the CAF and the sacrifices of military members and their families, collectively generated $200K for the MFF. Honourable PM Stephen Harper – History of Hockey book: To be released Fall 2013, all proceeds to MFF. Winnipeg Jets True North Foundation: Will donate $75K to the MFF/Soldier On yearly for the next 10 years. Sears: 7 year relationship, annual donation of $10K to the Hospital Comforts Fund (under the SOT Fund umbrella). 36 Support Our Troops Program

37. Supports former and currently serving members with a visible or non-visible injury/illness to adopt an active lifestyle through sport and recreation Over $1.1M has been disbursed to provide access to equipment, training and events allowing participants to: – learn a new sport such as skiing, horseback riding, fly fishing, and kayaking; – train with and compete against soldiers with similar injuries and illnesses from other nations; and – push their physical and mental limits through participation in regional and national sporting events. $2.4M has been raised by donations from Canadians, corporations and other organizations 37 Soldier On Fund

38. 630 Total members supported by Soldier On As of 1 Apr 13 38 Soldier On Participation

39. Region Officer NCM Retired Total NS/NFLD971585 NB/PEI328940 QC810314125 S ON220527 E ON712620153 Prairies329840 AB/NC7907104 Pacific542956 Total4450977630 As of 1 Apr 13 86% Serving 14% Retired 39 Soldier On Demographics

40. News: Five Soldier On members successfully participated in the UK Help for Heroes Big Battlefield Bike Ride in UK/France Eight Soldier On members will participate in the Nijmegen Marches for the second consecutive year Maj Shelley Colter finished 8 th in the World Powerlifting Championships finishing in 8 th place. Capt Christian Maranda will represent Canada at the World ParaCanoe/Kayak Championship in Poland, August 2013. As of 01 July 2013 Canada Army Run Ottawa, ON 20-23 Sep 13 RCN 10K Halifax, NS 18 Aug 13 Nijmegen Marches Netherlands 16-19 Jul 13 Saddle Up Soldier On V Toronto, ON 7-11 Oct 13 Soldier On Golf St. Andrew’s, Scotland 16-19 Jul 13 CISM Athletics Germany 9-16 Sep 13 Soldier On Aquatics Camp Ottawa, ON 21-27 Jul 13 Soldier On Golf Camp Victoria, BC 08-14 Sep 13 Soldier On 40

41. How can you help me? As service providers, you have a large impact on the quality of our service delivery and CFMWS’s ability to create loyalty. You are the point of interface with the broader community of beneficiaries, and can signicantly influence our other market segments. You are invited to provide feedback for improvement. 41

42. Summary Marketing is my #1 priority for this year You are our among best “marketers” 42

43. Questions? 43