1. Crucible Media Engagement

2. Crucible Why get involved with the media? Requirement to transfer knowledge Impact Debt to society Self-interest

3. Crucible Media Engagement 1. Why is it important for academics to engage with the media?

4. Crucible Media Engagement Why is it important for academics to engage with the media? Why NOT get involved with the media?

5. Crucible Media Engagement 2. How important is academic input to the different types of media?

6. Crucible Media Engagement 3. At what level should academic input be pitched for the different media?

7. Crucible Media Engagement 4. How does the media find academics to provide input and how easy is it to get them to contribute?

8. Crucible Media Engagement 5. What can academics do to ensure the media are representing them accurately?

9. Crucible Media Engagement 6. What advice or tips would you give academics in engaging with the media?

10. Crucible Media Engagement 7. What sort of commitment are academics making when they agree to engage with the media?

11. Crucible Media Engagement 8. What things can an academic do in advance of media engagement?

12. Crucible Media Engagement 9. What can academics do if they feel their research is being misrepresented or used badly?

13. Crucible Media Engagement 10. What is your overall impression of dealing with the media?