1. How to…….. Employer Engagement

2. Session Objectives By the end of the session you will be able to: Name the Five Protocol stages of initial Employer Engagement Describe how to create an effective working relationship with employers Explain why Employer Engagement is vital to your role within Protocol Skills

3. Icebreaker In your groups discuss the key factors of effective Employer Engagement. List the main points that must be covered from initial contact with a placement and continued throughout the relationship. Flipchart your responses and nominate one person to feedback

4. The Protocol Five Stages Interest Information Desire Price Decision

5. Interest Shop window displays Poster campaigns TV ads Word of mouth Telesales Mail-shots Call centres Foot-marketing

6. Information What does it do? What will it do for me? Is it cool? Is it exciting? Cost? What’s the benefit? What are the possible barriers?

7. Desire I could use this I want this I need this It sounds great I must have it This will improve things for me

8. Price (cost) Time Commitment (employer) Commitment (learner) Government Funded (opportunity) 1-2 visits per month

9. Decision The close Paperwork Employer agrees Learner agrees Hand over

10. How it fits Interest = prospecting + telesales + foot-marketing Information = sales visit Desire = sales visit Price = sales visit Decision = validation & sign up

11. Visit Best Practice In your groups consider what protocols and procedures you should adhere to when attending a visit at a placement. Include: Preparation, Presentation and Procedures Flipchart your responses and nominate one person to feed back

12. Visit Best Practice Preparation: Understanding of the company’s business and location / parking Correct contact details Confirmation of visit details / visit type / facilities Is identification required Quality documentation for the visit

13. Visit Best Practice Presentation: Appearance Timekeeping Mobile phone switched off Correction communication – Say hello and introduce yourself (manager and learner) Conduct

14. Visit Best Practice Procedures: Health and Safety Signing in requirements Specific placement procedures

15. Why Employer Engagement? Why is it so important to continue the relationship? What are the consequences of getting this wrong?

16. Employer Engagement Q – Who are your priority customers? A – Learner & manager Q – Who is more important? A – Both are of equal importance – but for different reasons Q – So why do we put the majority of our time & energy into the learner? Is it any wonder we currently deliver in some sites where the manger has never heard of Protocol Skills, even National Accounts!

17. Employer Engagement Managers will talk to their colleagues both in their company and surrounding sites Managers are decision makers within the company, or can certainly assist decisions being made Managers network to promote ‘Best Practice’ Are you all on first name terms with every manager within every account you look after?

18. Employer Engagement Everyone in this room is responsible for managing their own placements Everyone in this room is responsible for creating and maintaining effective relationships with employers You are the most important account manager within Protocol Skills

19. The Employer Engagement Cycle Relationship Manager, SE & TA

20. Experience Shows Us……….. Companies who invest their time into a structured Work Based Learning Programme with Protocol Skills witness: Improved employer & employee relations, employees ultimately feel more valued This ultimately leads to: A more dedicated and motivated workforce More direct referrals for Protocol Skills Is every manager, mentor & person involved with development at your sites aware of this?

21. Overview In your groups revisit your Employer Engagement flipcharts from the icebreaker activity Explain how the Five Stages fit into your key points? Is there anything you now would like to add or change with regard to the key factors of Employer Engagement? Be prepared to feedback

22. Session Objectives By the end of the session you will be able to: Name the Five Protocol Stages of initial Employer Engagement Describe how to create an effective working relationship with employers Explain why Employer Engagement is vital to your role within Protocol Skills

23. Employer Engagement Positives & Improvements

24. How to…….. Employer Engagement