1. Chapter 9 Print Media Outline Print media Newspapers Magazines
Out-of-home
Directories

2. Newspapers The structure of newspapers Newspaper readers
Frequency of publication
Size
Circulation
Newspaper readers
Measuring the newspaper audience
Chapter 9: Print Media

3. Newspapers Advertising in newspaper markets
Classified
Display
Supplements
The advantages of newspapers
The disadvantages of newspapers
Changes in the newspaper industry
Chapter 9: Print Media

4. Magazines Types of magazines Audience Geography Demographics
Editorial content
Physical characteristics
Distribution and circulation
Chapter 9: Print Media

5. Magazines Magazine readers and their measurement
Advertising in magazines
Technology
Format
Chapter 9: Print Media

6. Magazines The advantages of magazines The disadvantages of magazines
Changes in the magazine industry: online technology
Chapter 9: Print Media

7. Out-Of-Home Advertising
Outdoor advertising
Buying outdoor space
The audience
Advantages of outdoor
Disadvantages of outdoor
Transit advertising
The transit audience
Related locations
Chapter 9: Print Media

8. Directories Yellow Pages Strengths of directories
Weaknesses of directories
Chapter 9: Print Media

9. Print Media Strategy
Inside the industry
Chapter 9: Print Media