1. Ratings SPRING 2008 (February 27th 2008 – May 27th 2008) Commercial Radio Stations Trio Facts: TNS Emor

2. Total Media Market in Estonia 2008, Q1. According to TNS Emor advertising expenditure (ADEX) monitoring data, the turnover on the Estonian media advertising market was 407 million kroons (26 mEUR) during the first three months in 2008. Compared to the same time period last year, the Estonian media advertising market decreased by 1% during the first three months. It was the large advertising volumes of the first quarter last year: elections brought a significant share of the additional money in Q1 2007.

3. Total Media Market in Estonia 2008, Q1. Comparing the first 3 months of the last two years, the Internet sector continues to grow the fastest, its turnover being the total of 35% bigger this year (YTD). The share of Internet advertising in the media advertising market has continued to grow, while in 2006 it was 5%, by now it has reached 10 %, leaving behind radio as well as outdoor advertising. In Q1 also radio and magazines increased advertisng volumes, both by 6%. Small decrease was in Newspapers (-7%) and TV (-8%), both are biggest players in the market.

4. Population 1 356 000 Tallinn 480 000 Total radio stations32 25 in Tallinn Commercial stations 24 6 national 6 semi-national 12 local and regional State radio4 national 1 semi-national Estonia: market overview

5. Who are we Elmar Station broadcasting on 6 frequencies, with national coverage and a potential audience of 720 000. Format is Estonian music, targeting 25-59. Kuku Station broadcasting on 8 frequencies, with semi-national coverage and a potential audience of 600 000. Format is news&talk, targeting 30+ Uuno Station broadcasting on 8 frequencies, with national coverage and a potential audience of 720 000. Format is HotAC, targeting 20-40. Spin FM Station broadcasting to Tallinn City and Tartu City area on two frequency with potential audience of 540 000 million. Format is CHR, targeting 15-25 100 FM Station broadcasting to Tallinn City and East Estonia area on two frequency Serving the Russian minority in Estonia. Format Russian language AC, targeting 30+ DFM Station broadcasting to Tallinn City on one frequency. Serving the Russian minority in Estonia. Format Russian language CHR, targeting 18-28

6. Major players Ownership rules None Major players Sky Media Sky Plus, Raadio 3, Russkoje Radio, Sky Radio, Energy FM, RadioMania MTGStar FM, Power Hit Radio Ajaga Sammu OÜRing FM Kullasadu InvestTartu FM AS KumaKuma Raadio

7. Competitive environment StationFormatCoverage area Total listenership, weekly reach ElmarEstonian MusicNational 286 000 KukuNews&talkSemi-national 121 000 UunoHot ACNational 150 000 Spin FMUrbanTallinn, Tartu 28 000 Sky PlusCHRNational 303 000 Raadio 3Hot ACNational 79 000 Star FMHot ACNational 232 000 Power Hit RadioDanceSemi-national 105 000 Energy FMDanceTallinn 28 000 National, Estonian language commercial stations

8. Changes between two last ratings (yellow is Spring 08, brown is Winter 08). All estonians, over Estonia (weekly reach).

9. Changes between two Spring ratings (yellow is Spring 08, brown is Spring 07). All estonians, over Estonia (weekly reach).

10. Trend of last ratings. (from Winter 07 to Spring 08). All estonians, over Estonia (weekly reach).

11. Estonians, age 12-74 Weekly reach, Commercial stations

12. Over Estonia

13. 3 major cities: Tallinn+Tartu+Pärnu

14. Capital City: Tallinn

15. Second biggest city: Tartu

16. Estonians age 20-60 best age group for advertising sales Weekly reach, commercial stations

17. Over Estonia

18. 3 major cities: Tallinn+Tartu+Pärnu

19. Capital City: Tallinn

20. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio. All listeners (estonians AND non-estonians), over Estonia, weekly reach.

21. Biggest Radio Group’s, including non-commercial state-owned radio group Eesti Raadio. All listeners (this time estonians), over Estonia, weekly reach

22. Final Statement 56% of Estonian population listened at least one of the Trio Group’s station every week. 57% of estonians listened at least one of the Trio Group station every week.