1. Sideline Services of Public Transport Companies PMDP vs. MCTS Dana Kovářová Mary Kornahrens 21/04/2007

2. Sideline Services of Public Transport Companies OUTLINE: Introduction Introduction Main Business Activity and Targets Main Business Activity and Targets Sideline Services Sideline Services Moving Advertising Moving Advertising MCTS MCTS PMDP PMDP Conclusion & Suggestion Conclusion & Suggestion

3. General Presentation of Public Transport Companies Introduction: Public transportation is a major feature of large cities across the world. Europe is well known for its user friendly mass transit where as the United States struggles to provide adequate service to residents. Maybe with the added benefit of sideline services transit companies can increase revenues and improve the level of service available.

4. Basic Comparison PMDPMCTS Number of streetcars128 (since 1899)0 Number of buses108 (since thirties)470 Number of trolley-buses86 (since 1941)4 Passengers annually100,000,00054,750,000 Kilometers annually14,957,00028,968,000 Number of lines (S/B/T)38 (3/29/6)57 Basic price of a ride*$0,59$1.75 * Exchange rate 20,6 CZK/$

5. Main Service & Strategy PUBLIC TRANSPORTATION AROUND THE CITIES OF MIWLAUKEE/PILSEN MCTS: To provide Increased Mobility, Increased Capacity of the transportation system and Increased Economic Activity. MCTS: To provide Increased Mobility, Increased Capacity of the transportation system and Increased Economic Activity. PMDP: To achieve company goals which are to satisfy all its customers, to maintain their trust and to constantly improve the company’s services. PMDP: To achieve company goals which are to satisfy all its customers, to maintain their trust and to constantly improve the company’s services.

6. Sideline Services What do they offer besides normal transport around the city? PMDPMCTS *Irregular & Order Transport *Irregular & Order Transport *Upass *Driving school *Seasonal Events *Historical Streetcar Lease Streetcar Lease and others *Transit Plus

7. Moving Advertising Making $$/CZK by transporting not only people but advertisements. Making $$/CZK by transporting not only people but advertisements. The bus/tram/trolley is moving around the city already as a function of its main business activity and may as well take full advantage and sell advertising space to local businesses. The bus/tram/trolley is moving around the city already as a function of its main business activity and may as well take full advantage and sell advertising space to local businesses.

8. Advertising with MCTS King Panel King Panel Recommended to buy 55 king advertising panels @ $535 per panel for a 4 week advertising rate of $29,425. Recommended to buy 55 king advertising panels @ $535 per panel for a 4 week advertising rate of $29,425.

9. Advertising with MCTS Shelters Shelters Recommended to buy 3 transit shelter advertising panels @ $800 per panel for a 4 week advertising rate of $2,400. The rate includes the printing and installation of the 3 transit shelter ads.

10. TRANSIT TV Milwaukee County Transit System: Television Advertising by TRANSIT TV 3 ways to advertise: Program Sponsor Banner Advertising Video Advertising Updated 2x a day English & Spanish News/Sports

13. Advertising with PMDP Outdoor advertising Outdoor advertising The PMDP offers bus ads and commercial posts. The bus ads prices depend on type of a bus and area used for advertising. Every customer can choose based on their needs.

14. Advertising with PMDP Outdoor advertising Outdoor advertising PMDP has the same advertising format like MCTS offers; a 4 week advertising rate of$88 per bus, the printing and installation rate of from $97 per bus is not included and final price depends on type of a label. PMDP has the same advertising format like MCTS offers; a 4 week advertising rate of $88 per bus, the printing and installation rate of from $97 per bus is not included and final price depends on type of a label. However the most popular formats of bus ads are: Mobilboard with the advertising rate of $286 and the installation rate of from $728 per bus. Full-area label with rates up to a type of a bus of $340-$621 and of $1160- $1500

15. Advertising with PMDP Indoor advertising Indoor advertising PMDP offers a big variety of indoor advertising products such as broadsheets, hand holder advertising, space for ads publications and newspapers, promotional fare ticket or city screen.

16. Advertising with PMDP Cityscreen PMDP has installed cityscreens in 35 buses (2 per bus) PMDP has installed cityscreens in 35 buses (2 per bus) The main purposes of cityscreen are: The main purposes of cityscreen are: Commercials – product and service offers Commercials – product and service offers Promotional and special events, commercial quizzes or puzzles Promotional and special events, commercial quizzes or puzzles Other information attracting people’s attention Other information attracting people’s attention Broadcasting repeats in a cycle every 60 minutes and is composed of commercials 10 or 30 seconds long repeating at least twice in a cycle Broadcasting repeats in a cycle every 60 minutes and is composed of commercials 10 or 30 seconds long repeating at least twice in a cycle The basic price of a commercial for one week is $146 (10 sec ads) & $480 (30 sec ads) and does not include rate of $15 for creating the commercial The basic price of a commercial for one week is $146 (10 sec ads) & $480 (30 sec ads) and does not include rate of $15 for creating the commercial

17. Conclusions & Suggestions Transit systems bring benefits to all residents of the city. Not only do they receive an alternative way of transportation but additional services. Transit systems bring benefits to all residents of the city. Not only do they receive an alternative way of transportation but additional services. Companies have additional avenues for advertising and a captive audience to target. Companies have additional avenues for advertising and a captive audience to target. MCTS should continue its sideline services and advertising in an effort to try and boost its main business activity and encourage citizens to use public transportation rather than private. MCTS should continue its sideline services and advertising in an effort to try and boost its main business activity and encourage citizens to use public transportation rather than private. PMDP should focus more on outsourcing some of their services and then they can put more effort into their main business. PMDP should focus more on outsourcing some of their services and then they can put more effort into their main business.

18. Thank you Dekuji Any Questions? Nejake otazky?