1. Ch. 12: Evaluation of Print Media
Classification of Magazines - Standard Rate and Data Service (SRDS) divides the publications into three broad categories based on the audience to which they directed.

2. Advantages and Disadvantages of Magazines as Advertising Media
Magazines (along with news papers) have been in existence as advertising media for more than two centuries.

3. Magazine Circulation and Readership
Readership and total audience
Primary sources of information on magazine audience are:

4. Purchasing Magazine Advertising Space
What factors do you think will influence the price of the magazine advertising space?

5. Newspapers: Classifications
Newspapers are the second major form of print media and represent the largest of all advertising media in terms of total advertising volume.

6. Types of Newspaper Advertising
Display advertising
Classified advertising
Special ads and inserts

7. Purchasing Newspaper Space
Information (e.g., size and characteristics) on newspaper audience are available from commercial research services (e.g., SRDS) and studies conducted by the papers themselves.

8. Ch. 13 Support Media
Support media are referred to by several titles, among them alternative media, nonmeasured media, and nontraditional media.

9. Out-of-Home Media
Outdoor billboards and signs, transit ads, station posters, and skywriting are just a few of the alternatives that can be used.
- Transit Advertising: inside cards, terminal posters, and outside posters.

10. Promotional Products Marketing & Yellow Pages Advertising
Yellow Pages Advertising - A Special Advertising

11. Other Media Where have you seen ads recently?
Product placements in Movies