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The Leading Industry Information Resource for over 53 Years An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent PennWell.

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Presentation on theme: "The Leading Industry Information Resource for over 53 Years An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent PennWell."— Presentation transcript:

1 The Leading Industry Information Resource for over 53 Years An Integrated Media Package Can Enhance the Value of Every Marketing Dollar Spent PennWell Petroleum Group

2 The Leading Industry Information Resource for over 53 Years Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations For over 50 years Serving the Worldwide Oil & Gas Industry’s Marine/Offshore Operations For over 50 years

3 The Leading Industry Information Resource for over 53 Years Global Oil Production to 2015 Source: The World Offshore Oil & Gas Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)

4 The Leading Industry Information Resource for over 53 Years Deepwater Capital Expenditures by Component 2006 - 2010

5 The Leading Industry Information Resource for over 53 Years Wells Drilled to 2010 Exploratory Deep Development Deep Exploratory Shallow Development Shallow Number of Wells Drilled Source: The World Offshore Drilling Spend Forecast – Douglas-Westwood (Data © Energyfiles Ltd.)

6 The Leading Industry Information Resource for over 53 Years How Offshore Serves the Market’s Changing Information Needs  Experienced & Highly Technical Editorial Team  Content Driven by Reader Information Needs  Coverage of the World’s Offshore Markets  Experienced & Highly Technical Editorial Team  Content Driven by Reader Information Needs  Coverage of the World’s Offshore Markets

7 The Leading Industry Information Resource for over 53 Years Superior Editorial Leads to Superior Readership 1 OTC Attendees Readership Study, July 2005 Percent

8 The Leading Industry Information Resource for over 53 Years Leading the Offshore Market in Circulation * * BPA – June 2006

9 The Leading Industry Information Resource for over 53 Years Offshore Reaches Decision-Makers in the Most Active Offshore Regions * RegionOffshoreOE United States 17,2957,564 Europe & North Sea 9,6785,950 Africa2,4204,192 Latin America & Caribbean 3,0892,105 Total Circulation 41,30734,336 Total Circulation * BPA - June 2006 41,307 * 34,336 * OffshoreOE

10 The Leading Industry Information Resource for over 53 Years Media agency Zenith Optimedia predicts:  “Online ad spending will grow seven times faster than offline advertising in 2007. Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”  Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)  “Online ad spending will grow seven times faster than offline advertising in 2007. Global Internet ad spending is expected to grow 28.2%, while spending all other media will see 3.9% growth. Internet spending will overtake outdoor advertising this year and is poised to overtake radio spending in 2009.”  Source: BtoBonline.com “Online advertising continues phenomenal climb” article. 1/4/07 (emphasis added)

11 The Leading Industry Information Resource for over 53 Years Top-of-mind, B2B magazines continue to be the single most frequently mentioned source of information for insight about how to build business and do a better job. Q310: What sources do you rely on for information and insight about how to build your business and do your job better? Base: All respondents (n=588) * Individual items mentioned by 5% or more of respondents listed above. Top-Of-Minds Mentions * Prepared for: American Business Media By: Harris Interactive Inc. – June 2006

12 The Leading Industry Information Resource for over 53 Years Sales people and B2B magazines are the most engaging/involving sources of information, with trade shows and B2B websites not too far behind. General business media such as magazines, television and newspapers, fall low on the engagement scale. Q330: Now I’m going to ask you to indicate how “engaged” or “involved” you are with the various types of B2B media we have been talking about. By engaged, we mean how much attention are you paying when you use this type of media. If 0 is not at all engaged and 100 is very engaged, how engaged would you say you are with Base: All respondents (n=588) Engagement Score Prepared for: American Business Media By: Harris Interactive Inc. – June 2006

13 The Leading Industry Information Resource for over 53 Years Online Media  Website Advertising  e-Newsletters  Webcasts Online Media  Website Advertising  e-Newsletters  Webcasts Offshore Can Help You Reach Buyers Worldwide Leading the Market in Creative Media Solutions Offshore Can Help You Reach Buyers Worldwide Leading the Market in Creative Media Solutions  Targeted E-mail Blasts  Submitted Content  Microsites  Targeted E-mail Blasts  Submitted Content  Microsites

14 The Leading Industry Information Resource for over 53 Years Offshore meets your goals

15 The Leading Industry Information Resource for over 53 Years Online Advertising Website Advertising

16 The Leading Industry Information Resource for over 53 Years Online Advertising Website Advertising:  Average 137,000 Page Views / Month  Over 35,000 Monthly Visitors  Highly Targeted Content  Flash, Animations, and Multiple Messages Website Advertising:  Average 137,000 Page Views / Month  Over 35,000 Monthly Visitors  Highly Targeted Content  Flash, Animations, and Multiple Messages

17 The Leading Industry Information Resource for over 53 Years Online Advertising e-Newsletters:  Over 35,000 Opt-In Subscribers  Offshore’s Weekly Update  Monthly: Subsea Report, Asia Report, and West Africa Report Online Advertising e-Newsletters:  Over 35,000 Opt-In Subscribers  Offshore’s Weekly Update  Monthly: Subsea Report, Asia Report, and West Africa Report

18 The Leading Industry Information Resource for over 53 Years Online Advertising e-Newsletters Online Advertising e-Newsletters

19 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts

20 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry

21 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts Online Advertising Webcasts Seven in 10 (72%) agree when asked that webcasts are a convenient way to learn something new about their industry Surveyed 569 B2B marketers with 40% of respondents indicating that they are planning on increasing spend on Webcasts Source: Media Business, September 2006, Laura Ramos, VP Marketing Strategy at Forrester Research

22 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts:  Announce New Products and Services  Gain Industry Credibility  Highly (Pre) Qualified Leads - 24/7  1 Month Pre-event Marketing  12 Month Archive on Offshore Website  Support and Hosting Online Advertising Webcasts:  Announce New Products and Services  Gain Industry Credibility  Highly (Pre) Qualified Leads - 24/7  1 Month Pre-event Marketing  12 Month Archive on Offshore Website  Support and Hosting

23 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts:  One hour, live or pre recorded web-based PowerPoint  Streamed audio and/or video  Built in chat for audience questions  Optional Continuing Education (CE) credits  PennWell has produced over 120 webcasts Online Advertising Webcasts:  One hour, live or pre recorded web-based PowerPoint  Streamed audio and/or video  Built in chat for audience questions  Optional Continuing Education (CE) credits  PennWell has produced over 120 webcasts

24 The Leading Industry Information Resource for over 53 Years Online Advertising Webcasts: Lead Reporting Online Advertising Webcasts: Lead Reporting 150 Lead Guarantee

25 The Leading Industry Information Resource for over 53 Years Online Advertising Pre-webcast registration drive includes:  Two targeted email blasts  Newsletter & Website banners.  Optional print ads Online Advertising Pre-webcast registration drive includes:  Two targeted email blasts  Newsletter & Website banners.  Optional print ads

26 The Leading Industry Information Resource for over 53 Years Online Advertising Targeted Email Blasts :  Select Segments From Over 35,000 Opt-In Subscribers  Use for Blind or Branded Surveys  Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions Online Advertising Targeted Email Blasts :  Select Segments From Over 35,000 Opt-In Subscribers  Use for Blind or Branded Surveys  Pre-Trade Show, Newsletters, Products and Services, Seminar Promotions

27 The Leading Industry Information Resource for over 53 Years Online Advertising Submitted Content: White Papers  Search  Main Menus  Downloadable Online Advertising Submitted Content: White Papers  Search  Main Menus  Downloadable

28 The Leading Industry Information Resource for over 53 Years Online Advertising Submitted Content:  Sales Leads and Brand Awareness  24/7 Access to Registrants  White Papers  Podcasts  Streaming Videos Online Advertising Submitted Content:  Sales Leads and Brand Awareness  24/7 Access to Registrants  White Papers  Podcasts  Streaming Videos

29 The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Use the Offshore Brand to Extend Your Marketing Message  Topically Centered Sites to Reach a Highly Targeted Audience Online Advertising Microsites:  Use the Offshore Brand to Extend Your Marketing Message  Topically Centered Sites to Reach a Highly Targeted Audience

30 The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Targeted sponsor opportunity (banners & PR); feature article(s), wire stories, related webcasts and white papers  Custom product with some fixed definition  Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area Online Advertising Microsites:  Targeted sponsor opportunity (banners & PR); feature article(s), wire stories, related webcasts and white papers  Custom product with some fixed definition  Branding via a microsite allows the sponsor to reach a targeted audience and become the “subject matter expert” for the vertical content area

31 The Leading Industry Information Resource for over 53 Years Online Advertising Microsites:  Advertisement  Articles  Press Releases  News from the wire  Webcasts  White papers Online Advertising Microsites:  Advertisement  Articles  Press Releases  News from the wire  Webcasts  White papers

32 The Leading Industry Information Resource for over 53 Years Online Advertising Why Offshore-mag.com ?  Industry Leader on All Levels  Credibility  Highly Focused Readership  24/7 Reporting  Measurable Results Online Advertising Why Offshore-mag.com ?  Industry Leader on All Levels  Credibility  Highly Focused Readership  24/7 Reporting  Measurable Results

33 The Leading Industry Information Resource for over 53 Years Online Advertising Why Offshore-mag.com ?:  There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message. Online Advertising Why Offshore-mag.com ?:  There has never been a more powerful, immediate, or cost effective way to reach offshore prospects with your message.

34 The Leading Industry Information Resource for over 53 Years Offshore West Africa Conference & Exhibition March 20-22, 2007 Abuja, Nigeria Multiphase Pumping & Technologies February 24-28, 2007 Abu Dhabi Offshore Asia Conference & Exhibition January 16-18, 2007 Kuala Lumpur PennWell Offshore Events Subsea Tieback Conference & Exhibition February 27 - March 1, 2007 Galveston Deepwater Operations Conference & Exhibition January 23-25, 2007 Galveston Oil Sands & Heavy Oil Technologies July 18-20, 2007 Calgary Brasil Subsea Conference & Exhibition September 18-20, 2007 Rio de Janerio Deep Offshore Technology Conference & Exhibition October 10-12, 2007 Stavanger Oil & Gas Maintenance Technology Conference & Exhibition December 9-13, 2007 Manama, Kingdom of Bahrain

35 The Leading Industry Information Resource for over 53 Years Online Advertising Guy Bills Digital Media Sales Office: 713 963 6208 Cell: 832 434 2010 guyb@pennwell.com Guy Bills Digital Media Sales Office: 713 963 6208 Cell: 832 434 2010 guyb@pennwell.com


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