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C R E A T I V I T Y Creativity is the basis of the agency’s ability to use the unexpected and develop strength from the surprise -The American Association.

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Presentation on theme: "C R E A T I V I T Y Creativity is the basis of the agency’s ability to use the unexpected and develop strength from the surprise -The American Association."— Presentation transcript:

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2 C R E A T I V I T Y Creativity is the basis of the agency’s ability to use the unexpected and develop strength from the surprise -The American Association of Advertising Agencies -

3 The Power of Knowledge

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5 Requirement Analysis Account Planning Actors & Models Ads Advertisers Advertising Agencies Aerial Advertising Art Direction & DesignAccount Planning Actors & Models Ads Advertisers Advertising Agencies Aerial Advertising Art Direction & Design Associations Awards Books on AdvertisingAssociations Awards Books on Advertising

6 Requirement Analysis Broadcast & Print Media Business-to-Business Children's AdvertisingBroadcast & Print Media Business-to-Business Children's Advertising Classified Advertising Communications, generallyClassified Advertising Communications, generally Consumer Interest Consumer Psychology CopywritingConsumer Interest Consumer Psychology Copywriting Creative Services CreativityCreative Services Creativity

7 Requirement Analysis Culture Demographic/Economic InfoCulture Demographic/Economic Info Digital Production Direct Marketing Directory Advertising Education in Advertising Ethics & Self-RegulationDigital Production Direct Marketing Directory Advertising Education in Advertising Ethics & Self-Regulation Event Planning Film & Video Production General ReferenceEvent Planning Film & Video Production General Reference

8 Requirement Analysis History & Museums Hot Web Sites International Internet Advertising Internet Service Providers Market ResearchHistory & Museums Hot Web Sites International Internet Advertising Internet Service Providers Market Research Marketing, generally Media Planning & Buying Meetings & Conferences Music & SoundMarketing, generally Media Planning & Buying Meetings & Conferences Music & Sound

9 Requirement Analysis Online Discussions Outdoor & Signs Package & Logo Design Photography Point-of-Purchase Print Production Product Placement Profession Advertising Promotional ProductsOutdoor & Signs Package & Logo Design Photography Point-of-Purchase Print Production Product Placement Profession Advertising Promotional Products

10 Requirement Analysis Public Relations Publications Research Sources & Tools Sales Promotions Social Marketing Sports Sponsorship Sweepstakes & Contests Targeting & SegmentationPublications Research Sources & Tools Sales Promotions Social Marketing Sports Sponsorship Sweepstakes & Contests Targeting & Segmentation

11 Requirement Analysis Trademark & Copyright Unconventional Media Web Ad Placement Web Authoring Tools Web Site Promotion Word of MouthUnconventional Media Web Ad Placement Web Authoring Tools Web Site Promotion Word of Mouth

12 Periodicals - Indian Sources Asian Photography Better Photography Marg Platform Creative Lifestyle Vidura Business India Business Today Business World Solus Outdoor Advertising POP Today

13 Periodicals - International Sources Advertising Age Admap Campaign Jr. of Advertising Jr. of Advertising Research Jr. of Consumer Psychology Jr. of Consumer Research

14 Periodicals - Foreign Sources Archives Communication Arts National Geographic Visual Communication International Jr. of Advertising

15 Indian Reference Source INS INFA Advertisers Yearbook CAG Avenues of Advertising The Better Photography Black Book FCB Ulka, Mudra Creative Sources

16 International Reference Source One Show Work Book EPICA Best Photography Art Director Black Book Logos US AD Review Creative Masters of the 20 th Century Clio Awards

17 International Reference Source Brochure Design Post Card Design Case Study Catalog Design Colour Books T shirts Corporate Showcase World Brands AAA, Britannica

18 Websites http://advertising.utexas.edu/world/Search.html - Top http://archives.canneslions.com / http:// www.magindia.comhttp:// http:// www.agencyfaqs.com

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