1. Presented to Minnesota Housing Homes For All 2006 Convention December 7, 2006

2. 2 Agency Strategic Goals End Long-Term Homelessness Increase Minority Homeownership Preserve Strategically The Existing Affordable Housing Stock Provide Housing Choices For Low And Moderate Income Workers Housing Partner Of Choice

3. 3 Business Structure Business and Policy Development Team composition helps create partnerships to increase program access by emerging markets: Asian Community Liaison Black/African American Community Liaison Hispanic Community Liaison Indian Housing Liaison

4. 4 Statewide Program Minnesota Mortgage Program (MMP) Affordable interest rate $3,000 in entry costs assistance (ECA) for down payment and closing cost for Targeted Borrowers Maximum term 30 years Homebuyer Education recommended Minnesota Housing mortgage insurance rates and Job Loss Protection/ Involuntary Unemployment Insurance

5. 5 Community-Based Programs Recent Program Concept Redesign Programs require community-based partnerships to target marketing and outreach efforts with the goal of reaching emerging markets and increasing their participation in Minnesota Housing homeownership programs.

6. 6 CASA Program Community Activity Set-Aside Program Affordable interest rate 40-year term mortgage option $4,800 in Entry Cost Assistance and Monthly Payment Assistance Minnesota Housing mortgage insurance rates and Job Loss Protection/ Involuntary Unemployment Insurance Homebuyer education required

7. Presented to

8. 8 Targeted Marketing Targeted Marketing for Results Outdoor advertising campaign Radio campaign with multi-cultural voice talent and messaging Print materials translated for target audiences Print advertisements with customized capabilities for Lending Partners-multiple images and tag space Work with Community Liaisons to determine targeted advertising mediums

9. 9 Participation in Community Events Select events that are pivotal for community outreach: La Familia Juneteenth Hmong New Year Community Liaisons attend important meetings that occur within the targeted communities

10. 10 EMHI Minnesota Housing’s Role Convener Implementation Partner Minnesota Housing Program Redesign Targeted Business Development

11. 11 Results Community Activity Set-Aside (CASA) Program Four Targeted Twin Cities Metro Initiatives Lending Partner % loans to EM Populations Centennial Mortgage55% Bremer Bank25% First Residential Mortgage57% Wells Fargo Home Mortgage26%

12. 12 For More Information Contact Kimberly Stuart 651-296-9959 kim.stuart@state.mn.us 400 Sibley Street, Suite 300 St. Paul, MN 55101-1998 651-296-7608 * 800-657-3769 * TTY 651-297-2361 www.mhfa.state.mn.us