1. Advertising © 2011 wheresjenny.com Advertising

2. © 2011 wheresjenny.com Vocabulary  Creativity: To produce something with unique idea  Awareness: To give the knowledge about something.  Critics: One who forms and expresses judgments of the merits, faults, value, or truth of a matter.  Roadside Signs: Any of the large panels usually found alongside roads and highways used as gigantic advertising posters.  Commercial: An advertisement on TV or radio

3. Advertising © 2011 wheresjenny.com EnglishFrench Creativitycréativité Awarenessconscience CriticsLes critiques Roadside signspanneaux routiers Commercialcommercial Vocabulary

4. Advertising © 2011 wheresjenny.com

5. Advertising © 2011 wheresjenny.com Types of Advertising  Print Advertisement  Celebrity Advertisement

6. Advertising © 2011 wheresjenny.com Types of Advertising  Outdoor Advertising  Surrogate Advertising  Covert Advertising

7. Advertising © 2011 wheresjenny.com Types of Advertising  Infomercials  Social service

8. Advertising © 2011 wheresjenny.com Celebrity in ads Creativity in advertising

9. Advertising © 2011 wheresjenny.com Awareness Advertising campaign

10. Advertising © 2011 wheresjenny.com Critics towards Advertising

11. Advertising © 2011 wheresjenny.com Note Teachers: Use this 3 slides only for Higher Intermediary Clients. Ask them the word and you read the meaning, like a crossword. Teachers: E.g. Sold to generate Cash. Student : Liquidated Don’t show them the slides.

12. Advertising © 2011 wheresjenny.com Eye-catcher Something that particularly attracts one's attention Mailshot Piece of advertising material sent to potential customers by post Tabloid Newspaper printed in small format, usually with a lot of photographs. U.S.P. Unique Selling Proposition; a declaration of what makes a product different Spam Unsolicited advertising sent through the internet as an email message Sound bite Short extract from a recorded interview or speech. Double-page spread Advertisement printed across two pages in a newspaper or magazine Vocabulary

13. Advertising © 2011 wheresjenny.com Generic advertising Advertising for a whole sector, such as tourism, rather than a specific product Spot Position of a commercial in a radio programme or TV schedule. Broadsheet Newspaper printed in a large format Hype Excessive or intensive publicity; exaggerated claims made in advertising. Jingle Catchy tune, with a short simple rhyme, used to promote a product. Prime time Hours on radio & TV with the largest audience, usually the evening Key words Informative words chosen to indicate the content of a document Slogan Phrase used to advertise a product, or to identify a company or organization

14. Advertising © 2011 wheresjenny.com Word of mouth - when people tell their friends, family and co-workers about products they like, a free form of advertising. Liquidated - sold to generate cash.