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ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional.

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Presentation on theme: "ADVERTISING MEDIA. KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional."— Presentation transcript:

1 ADVERTISING MEDIA

2 KEY TERMS Advertising- A paid-for form of communication. Promotional Advertising- When the goal is to increase sales. Institutional Advertising- Used to create a favorable image for a business. Infomercial- A long advertisement that looks like a talk show and is 30 minutes long. Copyright © Texas Education Agency, 2012. All rights reserved. 2

3 KEY TERMS Media- The agencies, means or instruments used to convey advertising messages. Print Media- Includes advertising in newspapers, magazines, direct mail, sign and billboards. Transit Advertising- Any advertisement that can be found on public transportation. Broadcast Media- Advertising that encompasses radio and television. Copyright © Texas Education Agency, 2012. All rights reserved. 3

4 KEY TERMS Online Advertising- A form of advertising that uses either e-mail or the World Wide Web. Media Planning- The process of selecting the advertising media and deciding the time or space in which the ads should appear. Audience- The number of homes or people exposed to an ad. Impression- A single exposure to an ad. Frequency- The number of times an audience sees or hears and ad. Cost Per Thousand- The media cost of exposing 1,000 readers or viewers to an advertising impression. Copyright © Texas Education Agency, 2012. All rights reserved. 4

5 INSTITUTIONAL ADVERTISING VS. PRODUCT OR PROMOTIONAL ADVERTISING Copyright © Texas Education Agency, 2012. All rights reserved. 5

6 LIST 3 EXAMPLES OF INSTITUTIONAL ADVERTISING ON YOUR HANDOUT For Example: Yoplait Yogurt promotes Breast Cancer Awareness. Copyright (c) Texas Education Agency, 2012. All rights reserved. 6

7 TYPES OF PRINT MEDIA Newspaper Magazine Direct Mail Directory Advertising Outdoor Advertising Copyright © Texas Education Agency, 2012. All rights reserved. 7

8 BROADCAST MEDIA TELEVISION ADS Ultimate advertising medium for many businesses Combines all creative elements: sight, sound, action and color Most T.V. ads are 30 or 60 second spots Average person spends 10 years watching television. High cost. Super Bowl ads cost an average of $3.5 million plus. Copyright © Texas Education Agency, 2012. All rights reserved. 8

9 Copyright (c) Texas Education Agency, 2012. All rights reserved. 9 List 3 television shows and one product that would be advertised during that show and why. For example: The Middle on ABC – McDonalds because it is a family show during prime time.

10 BROADCAST MEDIA RADIO Reaches 96% of people 12 years and older within a week Can be heard just about anywhere Cost effective Targets specific segments of the radio listening market Radio ads are 10, 20, 30 or 60 second spots Copyright © Texas Education Agency, 2012. All rights reserved. 10

11 Copyright (c) Texas Education Agency, 2012. All rights reserved. 11 For the following products, write down what radio station (type of music) you would here an advertisement for them on: 1.NASCAR Race 2.Mercedes Benz Car 3.Sale at Zumiez’s 4.Macy’s One Day Sale 5.Cavender’s Western Store

12 IDENTIFY AND EVALUATE ELEMENTS OF ADVERTISING MEDIA Copyright © Texas Education Agency, 2012. All rights reserved. 12 Audience – Number of HomesImpression – See/hear ad 1 timeFrequency – How often it is seen/heardCost Per Thousand (CPM)-Rates charged

13 WHAT GETS TO YOU? Copyright © Texas Education Agency, 2012. All rights reserved. 13

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