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Published byFelicity Ball Modified over 9 years ago
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Vineland Pointe PD/LUP Substantial Change Request Orange County Board of County Commissioners August 20, 2013
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Impact Communications Outdoor-advertising company Established in 1990 Small business located in Orange County Woman-owned 2
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Impact and I-4 Billboards From 1990 to date, Impact has removed 34 billboards from I-4 in Orlando and Orange County Total of 54 faces removed All removed from tourism areas on I-4 34 billboards replaced with 9 billboards (net reduction of 25 billboards) No other billboard company even comes close 3
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Impact and I-4 Billboards 4
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“Hickman Billboard” Agreement August, 2000 – agreement entered … Impact removes 3 billboards (4 faces) Impact erects 1 monopole “Term” of only 13 years Agreement requires sign to be removed as of July 1, 2013 5
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“Hickman Billboard” Agreement THEN: Consistent with Clear Channel billboard at OCCC Former “YMCA” billboard 10-year term NOW: Not so much 6
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NOW: Other billboard company gets much more favorable treatment Clear Channel sign at OCCC Extended to 23 years Probably to be extended for 38 years Clear Channel sign at Sea World Approved by DRC in 2002 Full-fledged billboard No longer an “onsite” sign No “termination” date – perpetual 7
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NOW: Other billboard company gets much more favorable treatment Clear Channel took down no billboards whatsoever Clear Channel is not an Orange County- based business – out-of-state company Clear Channel is not a small business – huge corporate conglomerate Clear Channel is not minority-owned or woman-owned 8
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Impact’s Request to BCC (February 2013) Same treatment as Clear Channel board at Sea World … No termination date Perpetual rights to operate Alternatively, same term as Clear Channel board at OCCC – 38 years total 9
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Board Action (June 2013): Contract amendment: 25-year extension to match Clear Channel board at OCCC Legal/technical contingency: Approval of “substantial change” to conditions of approval for Vineland Pointe PD/LUP Impact accepted the limited extension and contingency 10
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Why Approve? Good policy, smart precedent … Impact has helped reduce billboard clutter Will Impact’s good deeds be punished? Signals to other billboard companies? 11
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Why Approve? No bad precedent … Only three billboards … on I-4 … in “tourism district” … permitted after 1990 … with “term” issues Clear Channel’s two billboards have SET the precedent No others will follow Impact 12
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Why Approve? Smart legally … Impact’s potential claims Equal protection Requirement for “just compensation” plus legal fees Impact and Carter Vineland Pointe, LLC, would MUCH PREFER TO … Just do business, and Never litigate 13
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