1. Innovation and Enterprise
Week 5
Creativity 2
(Some of this you will have seen before but you’ll probably need a reminder…)

2. The Double Diamond (in more detail)
You are here
If you leap-frog the process by coming up with final solutions before
Week 6 you will find it virtually impossible to relate them to the
Double Diamond Process. You haven’t been asked to find solutions yet!

3. I&E Assignment 1 Milestones
By Wk7: Chosen THE solution & developing presentation slides
By Wk3: Be part of a team. Provide many Hot Potato topics
By Wk5: Carefully chosen THE topic to delve further into
11:00 Deadline - Written Assignment 1
11/17/2014
2014
October
November
2014
By Wk4: Expanded your Hot Potatos into sub topics
By Wk6: Researched and developed MANY potential solutions
By Wk2: Raise any questions regarding projects
Wk8: Presentations!

4. Class Forums are now available
This will allow you to post items to the forum for your whole class to
comment on or for just your team.
Please do comment on the News Forum (For all 500 students taking I&E)
We love to hear your views!

5. The search for solutions to the problem statement (The widening of the diamond)
You start with your defined statement -
End up with as many different possible solutions to it as possible
Then in the next phase you decide between them (the narrowing bit of the diamond)
You need to find a way of getting the ‘as many as possible’ sorted out

6. Innovation is based on creativity (among other things)
One aspect of creativity is getting a LOT of different ideas
Another aspect is getting ideas that are different and original
One way is to get a lot of ideas and remove the boring ones later
Another way is to deliberately stretch the area you are looking in

7. USE the METHODS!! Innowiz www.innowiz.be Methods for innovation
Four sets of processes:
Problem definition
Idea generation
Idea selection
Idea communication
USE the METHODS!!

8. morphological charts
The general use of a matrix in Creativity and Innovation is often known as a "Morphological" method. One method of attribute listing is called "Morphological Forced Connections". It has been suggested as a "foolproof invention-finding scheme“
Here is an example:
List the attributes of the situation.
Below each attribute, place as many alternates as you can think of
When completed, make many random runs through the alternates, picking up a different one from each column and assembling the combinations into entirely new forms of your original subject.
After all, inventions are often new ways of combining old bits and pieces.
Contained in The Universal Traveler . Authors: Koberg and Bagnall

9. Example of a morphological chart for a pen
Shape / Cylinder
Material
Cap
Ink Source
Faceted
Metal
Attached Cap
No Cartridge
Square
Glass
No Cap
Permanent
Beaded
Wood
Retracts
Paper Cartridge
Sculptured
Paper
Cleaning Cap
Cartridge made of ink
No of options – in this case it is 44 – which calculates out as
If we had 10 options in each column we would have a total of
which is options – ie 10 thousand
Example Invention: An environmental Cube Pen; one corner writes, leaving six faces for ads, calendars, photos, etc. using only wood and paper..
256
104

10. A Morphological Chart for a Newspaper Bicycle

11. Use a problem tree
And a solution tree

12. CLARIFICATION What exactly am I trying to do?
What do I want to achieve?
What is my key purpose?
What am I trying to say?
What should the finished work be like?
What exactly is the problem I’m trying to solve?
What is my key idea here?
How could I exploit the ideas I have?
Where could this idea take me?
What could I make of this idea?

13. Open and closed clarification
How can I package this product?
I need a new approach to painting sky
Staff turnover is too fast to get continuity on long contracts
Open:
I like this shape. What could I do with it?
What sort of personality has this character got?
How could I improve the efficiency of my business?

14. Thought-action continuum
What you are trying to achieve
Values
Philosophical
Reasons
Strategic
Tactical
Concrete ideas
Doing it
Aims
WHY?
Objectives
Stepping up
Stepping down
Proposals
HOW?
Plans
How you are going to achieve it
Action
Action

15. Stepping down (as part of Thought-action Continuum)
I need to design a new toy
HOW?
I could start by looking at what’s around at the moment
I could find some manufacturers and ask them for catalogues
I could use the internet

16. Stepping up (as part of Thought-action Continuum)
WHY?
Because I have a friend who wants one
Because I’ve been asked to
So I can pass the unit
So I can prove I can do design
Because I like doing it
WHY?
I need to design a new toy

17. SIDESTEPPING Because it was designed a long time ago So?
So take pride in heritage
WHY?
Because it’s an old style
So?
SIDESTEPPING
So train people to like it
WHY?
Because the one we make now isn’t making a profit
So?
Sell it for less
WHY?
I need to design a new toy

18. Sidestepping words UNLESS…!
NO!
Asks for a circumstance where the statement no longer holds.
Asks for an alternative to the statement
Challenges the statement

19. Sidestepping (Unless)
Because it has too many parts
Each part is cheap and easy to make
WHY?
Because the one we make now isn’t making a profit
UNLESS…!
Unless we sell more
WHY?
I need to design a new toy

20. Sidestepping (or) Because it has too many parts OR..!
Because the parts are too complicated
WHY?
Because the one we make now isn’t making a profit
OR..!
Because we don’t sell enough of them
WHY?
I need to design a new toy

21. Sidestepping (No!) NO! Because it has too many parts
Extra functions and gizmos make a selling point
WHY?
Because the one we make now isn’t making a profit
NO!
We are happy selling it at a loss
WHY?
I need to design a new toy

22. Decision-making compass
Reasons
WHY?
Evaluation
IF… THEN
BUT…
THEREFORE…
Alternatives
OR…!
UNLESS…!
NO!
Need, objective or
proposed action
Actions
HOW?
SO…?

23. Which are you? Strategist WHY? Judge IF… THEN BUT… THEREFORE…
Innovator
OR…!
UNLESS…!
NO!
Need, objective or
proposed action
Activist
HOW?
SO…?

24. In your own time
Look at the available Power Point presentation on ‘How to develop a Problem Tree’
(Moodle / I&E / Resources and Creative Techniques)

25. PLEASE PLEASE PLEASE… Don’t just use brainstorming or mindmapping because they are the only techniques you feel comfortable with… (A good way to be marked down) You have been shown plenty of ways to be innovative – USE THE TECHNIQUES!

26. Next week:
Diamond 2 – Narrowing
Selecting between ideas